Germany Public Cloud Services Market Introduction

Enterprises based in Germany have borne witness to shift in the adoption of public cloud services in the past few years. The emergence of unified & integrated cloud services, advancement in vendor offering, the introduction of supportive government regulations and acts have all conspired to push public cloud services to the top of many enterprises’ priority list. Moreover, public cloud services enable enterprises to minimize the upfront cost associated with the deployment of hardware and software. Further, on-demand computing feature of public cloud services helps enterprises to make capacity planning less critical and improve efficiency. Aforementioned are some of the reasons that are anticipated to create new growth opportunities for public cloud vendors operating in Germany.

Market Dynamics

Increase in penetration of public cloud services in B2C and B2B areas, development of IaaS as a commodity service, emerging trends of multi-cloud sourcing, and rise in demand for IT integration solutions are anticipated to drive the growth of public cloud services market in Germany. However, increasing concerns about Internet privacy and data security are limiting enterprises to digitization their processes. This, in turn, is hampering the adoption of public cloud services in Germany.

Market Trend

Currently, the public cloud services market in Germany is in the early growth stage. Nevertheless, expenditure on public cloud services has increased at a considerable rate owing to increase in demand for in-house data center virtualization by enterprises. In addition, key vendors operating in the market are inclined towards differentiating their services by offering additional services such as load balancing and traffic management.

Market Scope

Germany public cloud services market scope includes the different level of segments such offering and end-user verticals. The market has been segmented based on offering into cloud Business Process as a Service, cloud Infrastructure as a Service (IaaS), cloud management and security Service, cloud Software as a Service (SaaS), cloud Platform as a Service (PaaS), and cloud advertising. Based on end-user vertical, the Germany public cloud services market is bifurcated into telecom & IT, public sector, healthcare, retail, transportation, BFSI, energy & utility, manufacturing, and other industries.

Germany Public Cloud Services Market Competitive Landscape

Key vendors in the market are inclined towards improving marketing activities and communications to boost the confidence level among end users regarding the adoption of public cloud solutions and services. Some of the major players analyzed in the Germany public cloud services market include Ancud It-Beratung Gmbh, CGI, Informatica, arcplan Information Services GmbH, SAP SE, Accenture, IBM Corporation, Oracle Corporation, Microsoft Corporation, and DATA MART Consulting.

This research report on Germany public cloud services market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.