Middle East and Africa (MEA) Digital Transformation Market to Surpass US$ 3 Billion Mark by 2021
Category: IT Software & Service | Published in: July 2019 | Pages : 94 | Price (Single User License): US$ 2350
DataCube Research latest qualitative and quantitative insights related to digital transformation market in Middle East & Africa in its report titled “Middle East and Africa Digital Transformation Market: Industry Analysis, Size, and Forecast, 2013-2021"
The Middle East and Africa (MEA) digital transformation market has been classified into offering, end-user vertical, and region. Based on offering, the MEA digital transformation market is segmented into software and services. The service segment dominated the MEA digital transformation market and accounted for over 60% market share in 2014, and is projected to expand at double-digit CAGR between 2015 and 2021.
The software segment takes in marketing software, customer relationship management (CRM) software, content & applications software, sales & commerce software, and integration platforms software. Revenue contribution share by marketing software segment to the MEA digital transformation market revenue is projected to increase by 2% by the end of 2021 as compared to that in 2014.
The services segment is sub-segmented into integration service, implementation service, consulting service, operations & management service, and outsourcing service. Among services, implementation and integration service segments together accounted for around 50% of the overall MEA digital transformation market revenue in 2014.
Primary end-user industries analyzed in the MEA digital transformation market are BFSI sector, public sector, manufacturing sector, energy and utilities sector, retail sector, transportation sector, services sector, healthcare sector, media & entertainment sector, and telecom sector. Of these, BFSI was the dominant end user segment in 2014, followed by public sector segment.
Increasing investment on digital solutions and services by government agencies based in the MEA is one of the major factors accelerating growth of the digital transformation market in the region. Moreover, growing emphasis of organizations to develop mobile work force environment, enhance customer experience through real-time support services and rising penetration of mobile devices such as smartphones, laptops, and tablets are projected to drive growth of the digital transformation market in Middle East and Africa during the forecast period. In contrast, high IT infrastructure up-gradation cost and lack of awareness in underdeveloped countries are some of the obstacles in the path of complete digitization of business operations.
The MEA digital transformation market report offers detailed analysis and insights on the growth potential of the MEA digital transformation market and covers current trends, various driving factors, and restraints that can affect the market growth in the region.
By region, the MEA digital transformation market is segmented into GCC, North Africa, South Africa and rest of Middle East and Africa. Of these, GCC dominated the MEA digital transformation market with over 50% market share in 2014 and is anticipated to remain dominant by the end of 2021 owing to enhancement introduction of favorable government initiatives in the region.
Middle East and Africa Digital Transformation Market Competition Analysis
Key players operating in MEA digital transformation market are Accenture PLC, AT&T Inc., IBM Corporation, CGI Group Inc., DABO & Co., PricewaterhouseCoopers LLP (PwC), and Deloitte Consulting LLP. Prominent players in the region are inclined towards entering strategic partnership and acquiring niche technology providers to enhance regional presence.