Unified Communications Market Introduction
Unified communication has become buzzword in today’s mainstream real-time communication technology. The concept of unified communication was introduced in 1980s and 1990s with the digitization of analog networks. Prominent telecom service providers are rapidly moving beyond telephony owing to growing popularity of collaborative communications solutions and services. Unified communication solutions and services integrate voice, video, messaging and desktop applications.
Further, these solutions and services efficiently address the communication related issues in all types of enterprises operating across end-user verticals. Moreover, introduction of advanced unified communication solutions have enabled organizations to select best possible solutions that suits their organizations’ needs seamlessly.
Drivers and Restraints
Increase in demand for highly efficient communication solutions and services especially from small and mid-enterprises to simplify communication processes to enhance business operations and customer satisfaction is accelerating the unified communications market growth. Further, emergence of bring your own device (BYOD) trend and enterprise mobility, low-cost of ownership and collaboration of various communication tools at a single platform are other major factors, expected to boost growth of the unified communications market globally.
In contrast, increasing number of cyber-attacks, legacy IT infrastructure and lack of awareness regarding benefits of unified communication solutions and services particularly in emerging markets such as India, China, Indonesia and Brazil is projected to hamper the market growth to some extent.
The global unified communications market has been classified by deployment mode, end-user vertical and region.
a) Deployment Mode
b) End-User Vertical
- Public Sector
- Retail Sector
- IT and Telecom Sector
- Healthcare Sector
- Manufacturing Sector
- Media and Entertainment Sector
- Transportation & Logistics
Major geographies covered in the global unified communications market are North America, Latin America, Asia Pacific (APAC), Latin America, and Middle East & Africa (MEA). In terms of value, North America ruled the overall unified communications market in 2014, followed by Western Europe. This is due to increase in uptake of collaborative communication solutions in these regions. However, the unified communications market in Asia Pacific is projected to perform better over the forecast period.
Unified Communications Market Competitive Landscape
Key players operating in the unified communications market include Microsoft Corporation, Avaya Inc., AT&T Inc., 8x8 Inc., IBM Corporation, Cisco Systems Inc., GENBAND Inc., NEC Corporation, Polycom Inc. and Alcatel-Lucent SA. These players are inclined towards introducing industry specific incredibly advanced and outrageously affordable cloud-based unified communication solutions and services. In February 2014, Alcatel–Lucent unveiled OpenTouch Office Cloud (OTOC) solution—new cloud-based enterprise communications solutions—for both small and medium-sized businesses (SMBs). Also, the company expanded its services for mid-to-large enterprises.
The research study would provide an in-depth assessment of the unified communications market and include reliable analysis, insights, facts and industry-validated market estimation and projections, supplemented by appropriate assumptions, methodologies, and approaches. Insights and analysis on various market segments such as by deployment mode, end-user vertical and region included in this research report scope.
Major Regions/Countries include:
- North America
- Western Europe
- United Kingdom
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific (APAC)
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa (MEA)
- North Africa
- South Africa
- Rest of MEA
This research report on unified communications market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.