A2P SMS Market Introduction

Introduction of enhanced communication technologies, consumer alteration towards truly relevant & personal interactions and availability of advanced mobile devices have come together to cause disruption in the telecom industry. In addition, these circumstances have opened new expansion and growth opportunities for telecom companies and operators who are ready to take charge of change. Nowadays, messaging services such as application-to-person (A2P) is on the brink of the tipping point. Further, these services are entering into new phase of innovation and growth. Application-to-person is a messaging service sent to mobile subscribers through web applications. It is majorly used for marketing messages, flight alerts, notifications and alerts. In addition, application-to-person messaging service finds broad application in healthcare, tourism, banking and financial institutions, media & entertainment and other industries.

Drivers & Restraints

Increasing number of mobile subscribers across the globe is boosting the demand for A2P SMS market growth. In addition, growing adoption of two-factor authentication (2FA) and increasing enterprise focus to enhance overall customer interaction experience are the other major factors driving growth of the A2P SMS market. In contrast, increasing number of mobile messaging spam and SIM farms are expected to hinder the adoption of the application-to-person SMS solutions and services over the forecast period.

Trends

Application-to-person SMS service providers are increasingly shifting from traditional least-cost message routing channels to quality messaging routes to offer enhanced and secure services to their customers. In addition, application-to-person SMS providers are collaborating with OTT messaging app providers to offer single APIs to end-user enterprises.

Market Scope

The global Application-to-Person SMS market is been segmented by traffic, platform, application and end-user verticals.

a) Traffic

• National
• Multi-country

b) Platform

• Cloud APIs Messaging Platform
• Conventional and Managed Messaging Platform

c) Application

• Pushed Content Service
• Promotional Campaigns
• Interactive Services
• Customer Relationship Management (CRM)
• Other Applications

d) End-user Vertical

• Banking, Financial Services and Insurance (BFSI)
• Gaming Industry
• Travel and Transport
• Healthcare
• Retail
• Media & Entertainment
• Other End-User Verticals

Regional Outlook

Major region targeted in the global application-to-person SMS market includes North America, Western Europe, Eastern Europe, Asia Pacific, and Middle East and Africa (MEA). Among regions, North America and Asia Pacific are the largest regional market in the global A2P SMS market. Further, these regions are expected to remain dominant, in terms of value share throughout the forecast period (2016-2023). In addition, A2P SMS market in Asia Pacific is expected to expand at the highest CAGR over the forecast period, followed by Middle East & Africa, and Latin America.

Application-to-Person SMS Market Competitive Landscape

The application-to-person SMS market ecosystem consists of different market participants such as bulk SMS/gateway/aggregators, resellers and telecom operators. Key players operating in the application-to-person SMS market include OpenMarket Inc., Twilio Inc., MBlox Inc., Nexmo Inc., SAP Mobile Services, FortyTwo Telecom AB, CLX Communications AB, Syniverse Holdings Inc. and AMD Telecom S.A. Major players operating in the market concentrate on mergers and acquisition to expand their geographical presence. For instance, in 2015, Mblox acquired 4INFO’s SMS business segment to expand its customer base and leverage its global delivery capability.

The research study would provide an in-depth assessment of the A2P SMS market and include reliable analysis, insights, facts and industry-validated market estimation and projections, supplemented by appropriate assumptions, methodologies, and approaches. Insights and analysis on various market segments such as by traffic, platform, application, end-user verticals, and region included in this research report scope.

Major Regions/Countries include:

• North America
  • United States
  • Canada
• Western Europe
  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe
• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa (MEA)
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA

This research report on A2P SMS Market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.