Industry Findings: Replacement demand in Argentina remains concentrated in competitively priced smart televisions as consumers prioritize essential upgrades amid a challenging economic environment. During 2024, the gradual normalization of import conditions improved product availability across both online and offline channels. Buyers continue to favor connected 4K models that offer strong value and long usable life rather than frequent discretionary purchases. This environment supports steady movement toward smarter televisions while maintaining high price sensitivity.
Industry Player Insights: Few market entities in Argentina include Newsan, Noblex, Samsung Electronics, and Hisense Group. Newsan continued expanding the Noblex smart television range during 2024, reinforcing one of the country’s most recognized domestic brands. Hisense strengthened its retail presence in Argentina in 2024 by broadening access to larger-screen and higher-resolution models. These initiatives are increasing product availability and helping consumers migrate to more advanced television platforms.