Industry Findings: Growth is driven by logistics automation and rapid industrial expansion, especially in economies investing heavily in smart manufacturing and warehouse robotics. Thailand’s Eastern Economic Corridor, Malaysia’s smart-factory initiatives, and Vietnam’s logistics hubs are deploying AI-enabled sorting, inspection, and autonomous mobile robots at scale. These environments push vendors to deliver cost-efficient systems optimized for high throughput, giving ASEAN a pivotal role in shaping mid-market autonomous solutions.
Industry Progression: Regional policy harmonization and targeted industrial corridors are converting pilots into scaled commercial demand, as governments push hard on logistics and manufacturing automation; for instance, the ASEAN Digital Masterplan and accompanying “ASEAN Digital Community 2045” country perspectives explicitly call for coordinated digital-infrastructure investments and robotics adoption across member states, a shift that lowers fragmentation risk for vendors, concentrates procurement toward corridor-led deployments, and accelerates vendor decisions to bundle localized services, compliance features and low-cost edge hardware to win volume rollouts across Southeast Asia.
Industry Players: ASEAN’s Regional momentum is led by Grab, Sea, GoTo, ST Engineering, and Axiata Digital etc. Super-app platforms and telco integrators are turning logistics, delivery and urban mobility into native autonomy use cases: Grab and regional partners’ investments in logistics automation and last-mile robotics pilots through 2023–2025 have proven that platform-led deployment models scale faster than point solutions, steering procurement to vendors that provide tightly integrated hardware, fleet orchestration software and telco-enabled edge services to support high-frequency, city-scale autonomy deployments.