ASEAN Cloud Storage Service Market Size and Forecast by Offering, Use Cases, Deployment Model, Subscription Model, Organization Size, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Cloud storage adoption across ASEAN continues to strengthen as enterprises expand digital channels, analytics usage, and cross-border operations. Object and file storage dominate consumption for content platforms, collaboration environments, and long-term retention, while block storage supports enterprise applications and transactional systems. Hybrid deployment remains common as organizations balance regional cloud services with local compliance and operational needs. A structural catalyst emerged during May-2024, when data protection authorities reinforced expectations around retention controls and recovery readiness. That development prompted enterprises to formalize storage governance and expand backup and archival capacity. Through 2025, storage consumption has continued to rise steadily as retained data volumes grow across BFSI, retail, logistics, and public sector workloads. Subscription behavior favors a mix of on-demand usage for variable workloads and committed capacity for predictable growth.

Industry Player Insights: ASEAN’s regional momentum is led by Amazon Web Services, Microsoft Azure, Google Cloud, and regional providers. During Aug-2024, Microsoft Azure expanded storage availability supporting hybrid enterprise deployments across multiple ASEAN markets. In Jun-2025, Amazon Web Services enhanced regional storage resilience features supporting cross-border enterprise workloads. In parallel, Singtel continues to support cloud storage adoption through enterprise cloud, hybrid, and connectivity-integrated architectures across Southeast Asia.