Industry Findings: Cloud storage demand across Asia Pacific remains driven by rapid digital platform expansion, growth in data-intensive applications, and sustained enterprise adoption across diverse regulatory environments. Organizations widely use object and file storage to support analytics, digital services, and long-term retention, while block storage supports enterprise applications and transactional systems. Hybrid deployment remains prevalent as enterprises balance public cloud scale with local data control and resilience requirements. A structural development occurred during Mar-2024, when regulatory authorities across several markets reinforced expectations around data governance and retention accountability. That environment encouraged enterprises to strengthen archival strategies and expand regional storage usage. Through 2025, storage consumption has continued to rise faster than compute as retained data volumes grow across BFSI, telecom, manufacturing, and public sector workloads. Enterprises increasingly favor blended subscription models combining committed baseline capacity with flexible expansion.
Industry Player Insights: The region’s industry momentum is led by Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. During Oct-2024, Alibaba Cloud expanded regional object storage capabilities to support analytics and digital platform workloads across Asia Pacific. In May-2025, Google Cloud enhanced storage lifecycle controls in several regional markets, improving data tiering efficiency. At the same time, Tencent Cloud continues to expand cloud storage adoption across Asia Pacific through scalable object and block storage services supporting digital platforms and analytics workloads.