Asia Pacific Earphone and Headphone Market Introduction

At present, there is large number of mobile phone accessories available for consumers but earphones and headphones are some of the most preferred mobile phone accessories among youths. In the past few years, streaming services has gained huge popularity among Internet users worldwide, which has increased the demand for earphone and headphones, equipped with advanced features.

Drivers and Restraints

Some of the major factors that are fueling growth of the Asia Pacific earphone and headphone market are increase in disposable income, rise in urban population, escalation in mobile device penetration, and availability of strong distribution network. However, availability of counterfeit products and lack of standardization are some of the factors that are anticipated to hinder the Asia Pacific earphone and headphone market growth to some extent.

Trends

Key players and manufacturers operating in the Asia Pacific earphone and headphone market lay their emphasis on diversifying earphone and headphone by equipping enhanced features. Further, shift in consumer preference from low price to premium price range earphone and headphone especially in developing market such as India and China have been witnessed in the past few years. This is attributed to rise in disposable income and urban population. In addition, major players operating in the Asia Pacific earphone and headphone market are concentrating on acquiring others established players to enhance their presence and strengthen technological capabilities.

Market Scope

APAC earphone and headphone market scope consists of different level of segments including market classification by product type, price range, application, and distribution channel.

a) Device

• Smartphone
• Tablets
• Feature phone
• Smart TVs
• Set-top Box
• Personal Computer
• Digital Camcorder & Camera
• Digital Media Adapter
• Digital Video Recorder (DVR)
• Game Console
• Printer
• Other Consumer Electronic Device

b) Product Type

• Wired Earphone and Headphone
• Wireless Earphone and Headphone

c) Price Range

• Premium
• Mid
• Low

d) Application

• Media & entertainment
• Sports
• Gaming
• Personal
• Corporate

e) Distribution Channel

• Multi-brand Store
  • Organized Store
  • Independent Store
• Single Brand
• Online Store

Regional Outlook

Key countries targetted in the Asia Pacific earphone and headphone market are Japan, China, India, ASEAN, Australia, and Rest of Asia Pacific. In terms of value, China dominated the Asia Pacific earphone and headphone market.

Asia Pacific Earphone and Headphone Market Competitive Landscape

Key players operating in the Asia Pacific earphone and headphone market are inclined towards investing substantial amount in research and development activities to launch innovative headphones and earphones equipped with advanced features and sustain competition in long term. Major players operating in the Asia Pacific earphone and headphone market include Beats Electronics (Apple Inc.), Audio-Technia Corporation, Bose Corporation, Philips Electronics Limited, GN (Netcom) Jabra, Harman International Industries Incorporated, JVC Corporation, Sony Corporation, Plantronics Pty. Limited, and Sennheiser Electronic GmbH & Co. KG.

The research study would provide an in-depth assessment of the Asia Pacific earphone and headphone market and include reliable analysis, insights, facts and industry-validated market estimation and projections, supplemented by appropriate assumptions, methodologies, and approaches. Insights and analysis on various market segments such as by product type, price range, application, distribution channel, and region included in this research report scope.

Major Regions/Countries include:

• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific

This research report on Asia Pacific earphone and headphone Market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.