Asia Pacific Mobile Phone Accessories Market by Product Category, Distribution Channel, Price Range, and Country - Industry Analysis, Size and Forecast, 2019-2031

Mobile Phone Accessories Market in Asia Pacific is poised to reach around US$XX billion by 2031.

Asia Pacific Mobile Phone Accessories Market Introduction

In the recent past, mobile device penetration in the Asia Pacific region has increased at a rapid pace, supplemented by rise in end user disposable income, fall in average selling price of mobile devices, and changing consumer lifestyle. Moreover, among end users, the population group falling under the age group of young generation population is the most attractive segment that is anticipated to generate significant growth opportunities for prominent players.

Market Dynamics

Availability of strong distribution channels is the most crucial element for mobile phone accessories manufacturers to enhance customer reach, product visibility, and gain competitive advantage. Distribution channel strategy followed by key players varies country to country. To target customers in emerging countries major players focus on enhancing online presence. In contrast, mobile phone accessories providers emphasize more on selling their products through bricks and mortar stores to better cater customers in the region.

Growing adoption of smartphones and tablets especially in China and India supplemented by increasing mobile broadband penetration and rising uptake of on demand video and music streaming services on mobile devices is driving growth of the mobile phone accessories market. However, counterfeit mobile phone accessories such as earphones and headphones and power banks are gaining widespread access particularly in India, China, and Indonesia owing to lack of regulation against such activities in these regions. These products are inferior to those offered by original manufacturers and jeopardize customer confidence in the branded products. Thus, counterfeit products are impeding the mobile phone accessories market growth in the region to large extent.

Market Scope

The Asia Pacific mobile phone accessories market scope takes in market size and forecast analysis based on product category, distribution channel, price range, and country.

Product Category

Product category segment includes power bank, protective case, charger, memory card, earphone, portable speaker, other accessories. In 2021, the protective cases segment dominated the overall Asia Pacific mobile phone accessories market in terms of volume. However, the power bank segment is projected to grow at the highest CAGR during the forecast period between 2022 and 2031.

Distribution Channel

Based on distribution channel the Asia Pacific mobile phone accessories market has been bifurcated into multi-brand store, online store, and single brand store segments. The multi-brand segment is further sub-segmented into independent stores and organized stores. In 2021, the multi-brand and single brand store segments collectively accounted for more than XX% share of overall Asia Pacific mobile phone accessories market and are projected to represent over XX% share of overall Asia Pacific mobile phone accessories market by the end of 2031. However, the online store segment is projected to expand at the highest CAGR during the forecast period from 2022-2031.

Price Range

Price range segment comprise premium-price, mid-price, and low-price segments. The low-price segment dominated the market in 2021, however, the mid-price and premium price segments are projected to expand at the significant CAGR during the forecast period owing to increase in disposable income and consumer shift towards trendy mobile phone accessories.

Country Outlook

This section in the Asia Pacific mobile phone accessories market report analysis major trends and market stats in major countries such as China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific. In terms of mobile phone accessories revenue generation, China dominated the Asia Pacific mobile phone accessories market with over XX% share in 2021.

Asia Pacific Mobile Phone Accessories Market Competitive Landscape

Prominent analysed in the Asia Pacific mobile phone accessories market are Sennheiser Electronics GmbH & Co. KG, Panasonic Corporation, Samsung Electronics Co. Ltd., BYD Inc., Sony Corporation, Energizer, Beats (Apple Inc.), JVC Corporation, Plantronics Pty Ltd., Bose Corporation, Griffin Technology and Otterbox.