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Asia Pacific Set-Top Box Market: Industry Analysis, Size, and Forecast, 2019-2031

Avalibale Format*:     |  ReportID: HED214  |  Coverage: REGIONAL
Category: Consumer Electronics  |  Sub-Category: Home Entertainment Devices
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Asia Pacific Set-Top Box Market Introduction

Digitization of cable TV network in Asia Pacific has opened opportunity window for set-top box manufacturers to foray into. A set-top box is an electronic device that allows TV set to receive, decode and display digital signals on the screen. The signal can be internet data, satellite signal or TV signal received via telephone or cable connection. Set-top box has become a necessary component for TV viewers to make their analog TV sets to receive digital broadcasts.


Supportive government regulations to install set-top boxes in major Asian countries is fuelling growth of the market in the region. Additionally, growing popularity of interactive services such as music, video on demand and games via television set among consumers is anticipated to increase the uptake of set-top boxes in the region. This, in turn, is projected to drive growth of the Asia Pacific set-top box market over the forecast period. Other growth factors are rising disposable income and increasing TV adoption in rural area. In contrast, availability counterfeit products is likely to impede growth of the set-top box market in Asia Pacific.


Market Scope

The Asia Pacific set-top box market provided analysis on various major segments such as resolution type, product type, and distribution channel. The resolution segment includes high-definition set-top boxes, UHD set-top box, and standard-definition set-top boxes. The Asia Pacific set-top box market is classified based on product type into cable set-top boxes, OTT (Over the Top) devices, IPTV set-top boxes, and satellite set-top boxes. Distribution channel segment is bifurcated into offline and online retail stores.


Country Outlook

Asia Pacific set-top box market has been studied considering major countries such as China, India, Japan, South Korea, Australia & New Zealand, Thailand, Indonesia and Rest of Asia Pacific in the region. Among these countries, China is the largest market in terms of revenue generation from the sale of set-top boxes owing to favorable government regulations and initiatives to install set-top boxes across the country. India is expected to become one of the emerging markets in Asia Pacific for set-top box manufacturers to enter into. Growing adoption of TVs in these regions is expected to drive the growth of the market in India during the forecast period.

Asia Pacific Set-Top Box Market Competitive Landscape

Prominent players identified in the Asia Pacific set-top box market are Humax Co., Ltd., ADB (Advanced Digital Broadcast) SA, Huawei Technologies Co., Ltd., Kaonmedia Co., Ltd., Samsung Electronics Co. Ltd., ARRIS Group, Inc., Sagemcom SAS, EchoStar Corporation, Technicolor SA, and Skyworth Group. The major strategy followed by manufacturers are strategic partnership with participants falling under the value chain and enhancing distribution network to increase customer reach.


This research report on Asia Pacific set-top box market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.

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