Industry Findings: Enterprise cloud compute usage in Australia reflects steady expansion supported by digital government initiatives, data residency expectations, and rising demand for scalable enterprise platforms. Organizations across BFSI, healthcare, retail, and public services are modernizing core IT systems and analytics environments while maintaining strict oversight of data location and operational risk. A notable structural signal appeared in May-2024 when Australia reinforced cloud usage guidance for government and regulated-sector workloads, highlighting resilience, service availability, and alignment with national data standards. This direction has influenced private enterprises to adopt hybrid cloud models that support modernization while retaining control over sensitive workloads. Since then, demand has remained strongest for general-purpose and compute-optimized virtual machines supporting enterprise IT and application modernization. Accelerated compute adoption has increased for analytics and AI use cases, but remains selective. Through 2025, enterprises continue to emphasize predictable performance, vendor stability, and phased migration approaches that support long-term digital objectives without aggressive capacity build-out.
Industry Player Insights: Australia’s market activity is shaped by Amazon Web Services, Microsoft Azure, Google Cloud, and Oracle Cloud Infrastructure. In Jun-2024, Google Cloud expanded compute capacity in Australian regions to support enterprise and public-sector workloads. In Feb-2025, Amazon Web Services increased availability of accelerated compute instances in Australia, strengthening support for analytics and AI-driven enterprise applications.