Automotive Head-up Display (HUD) Market Introduction

Head-up display (HUD) overlays information in the form of digital transparent images on the windshield or dashboard of the vehicle. HUDs incorporate a display unit and an imaging unit. Further, this is a new type of add-on for consumer cars, which is specially designed to enhance drivers focus on the road to ensure higher safety while driving. Nowadays, these displays are increasingly gaining traction in the compact car models.

Market Dynamics

Demand for premium and luxury cars are constantly increasing in developing as well as developed regions. This is attributed to rising the adoption of enhanced HUDs in automobiles. In addition, growing safety concerns among consumers while driving and advancement in IoT technologies are projected to boost the growth of the global automotive head-up display market during the forecast period. However, the high cost of windshield HUD and lack of efficiency in terms of power consumption, display, and data storage capacity are some of the major factors that are anticipated to hamper the growth of automotive head-up display market.

Market Scope

The global automotive head-up display market has been segmented by product type, passenger car type, and sales channel. Based on product type, the global automotive head-up display market is segmented into windshield and combiner. By passenger car type, the market is bifurcated into midsize, premium, luxury, sports utility vehicle, and sports car segments. Based on sales channel, the automotive HUD market is bifurcated into original equipment manufacturer (OEMs) and aftermarket segments.

Regional Outlook

Key regions targeted in the automotive head-up display market are North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, and Middle East & Africa (MEA).

Automotive HUD Market Competitive Landscape

Prominent players offering automotive head-up displays are focused towards introducing enhanced head-up displays that can be fitted into various types of vehicles. In addition, these players are inclined towards improving HUD’s features such as display quality and compatibility with the instrument panel to enhance the overall driving experience by providing the required information in the driver’s field of vision. For example, in June 2014, Robert Bosch Gmbh developed a new combiner head-up display unit equipped with advanced display quality and can be easily integrated with the instrument panel. Some of the key players identified in the market are Denso Corporation, Harman International Industries Inc., Continental AG, Delphi Automotive LLP, JOHNSON CONTROLS, YAZAKI Corporation, Visteon Corporation, Robert Bosch GmbH, Nippon Seiki Co. Ltd., and MicroVision, Inc.

Major Regions/Countries include:

• North America
  • United States
  • Canada

• Western Europe
  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Rest of Western Europe

• Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe

• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific

• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

• Middle East and Africa (MEA)
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA

This research report on automotive HUD market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.