Benelux SaaS Market Size and Forecast by Offering, Deployment Model, Organization Size, Subscription Model, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Recent sector signals indicate that pan-European research and public procurement frameworks are reshaping commercial cloud sourcing in the Benelux. The OCRE 2024 framework entered into force in Feb-2025 to streamline R&E procurement of cloud services across EU member states, which introduced standardised contracting routes and pre-approved supplier catalogues that local universities and research agencies now prefer. That institutional buying vehicle reduced procurement friction for accredited cloud suppliers, increased clarity on compliance passports, and encouraged vendors to publish OCRE-ready offerings; commercial consequence: suppliers that secured framework listings won faster adoption in academic and public research projects, while others had to adapt pricing and SLAs to match framework terms.

Industry Player Insights: The ecosystem includes many companies; a few among them are Exact, CM.com, Bird, and Backbase etc. Our assessment identifies two vendor developments that altered buyer behaviour. Amsterdam-headquartered Bird rebranded and reset its pricing strategy in Feb-2024, which intensified competitive pressure in CPaaS and pushed buyers to re-evaluate TCO for omnichannel messaging platforms. CM.com’s trading update Oct-2024 and subsequent commercial packaging sharpened its enterprise go-to-market, prompting Benelux customers to consolidate ticketing, payments and conversational commerce workloads under single vendors to reduce integration overhead.