Brazil Artificial Intelligence Market Analysis, Size, and Forecast by Type, Deployment Model, Industry, and Organization Size: 2019-2033

Brazil Artificial Intelligence Market Outlook

Brazil artificial intelligence market is entering a pivotal growth phase, driven by landmark legislation, billion-dollar infrastructure investments, and a national commitment to ethical, inclusive AI adoption. As per David Gomes, Manager – IT, the Brazil AI market is projected to grow significantly through 2033, driven by regulatory clarity, robust data center expansion, and strategic public-private collaborations. The recent passage of Brazil’s AI Act by the Senate in December 2024 underscores the country’s ambition to become a regional leader in trustworthy AI governance. This regulation classifies AI systems by risk, mandates human oversight for high-risk applications, and enforces civil liability for harms caused. Scheduled to take effect in late 2025, it reflects Brazil’s alignment with the EU AI Act and similar global benchmarks, positioning the nation as a regulatory innovator in Latin America.

The legislation’s timing coincides with accelerating investments into the AI infrastructure ecosystem. Patria Investimentos recently launched Omnia, a hyperscale data center platform with a $1 billion commitment. Focused on supporting AI and cloud computing workloads, Omnia’s exclusive reliance on renewable energy enhances its sustainability appeal. By targeting rapid expansion in Brazil, Mexico, and Chile, Patria is capitalizing on Latin America’s increasing AI adoption and favorable regulatory climate. This positions Brazil as a digital infrastructure hub—particularly relevant given that global demand for data center capacity is expected to more than double by 2030, necessitating upwards of $50 billion in new regional funding.

Another major milestone reinforcing Brazil’s AI ambitions is the government-approved 5 GW energy connection for Scala AI City in Rio Grande do Sul. Once operational, the campus will surpass the power needs of Rio de Janeiro and operate entirely on renewable sources, primarily wind and hydro. Between 2020 and 2024, Scala’s clean energy strategies helped avoid over 80,000 tons of CO₂ emissions. The strategic backing from regional authorities accelerated regulatory approvals, showcasing how streamlined governance can boost AI-ready infrastructure.

At the national policy level, Brazil’s Artificial Intelligence Plan (PBIA) 2024–2028 lays out a comprehensive roadmap to elevate AI innovation. With the theme "AI for the Good of All," the plan addresses critical areas such as healthcare, education, agriculture, and industry. Initiatives include AI-driven hospital disinfection systems, personalized education tools, and development of the Santos Dumont supercomputer—an ambitious attempt to join the world’s top five supercomputing nations. Moreover, Brazil is fostering digital inclusion through scholarships, partnerships, and AI literacy programs, especially targeting marginalized communities. The focus on building a sovereign national cloud infrastructure further reinforces data protection and digital sovereignty.

Notably, Brazil’s collaboration with China has further amplified its AI prospects. President Luiz Inácio Lula da Silva recently secured BRL 27 billion in investment commitments from China, including funding for renewable aviation fuel, satellite technology, and a virtual AI research center in partnership with Huawei and Dataprev. This China-Brazil alliance not only diversifies Brazil’s technology stack but also signals growing geopolitical relevance in AI-led development. The strategic partnership aims to uplift economic development and combat poverty through technological advancement, echoing China’s success in lifting over 800 million people out of poverty and Brazil’s effort in reducing hunger for 54 million citizens.

The regulatory direction, meanwhile, is becoming clearer with Senate approval of Bill No. 2,338/2023, which sets a national AI governance framework focused on human-centered development, algorithmic transparency, and competitive innovation. With this bill, Brazil ensures that AI deployment aligns with ethical norms, consumer protection, and technical robustness, thereby encouraging safer adoption across sectors.

Corporate participation is already vibrant. Companies like iFood and Magazine Luiza are using AI for personalized consumer experiences and logistics optimization. Meanwhile, fintech unicorn Nubank leverages AI for fraud detection, credit scoring, and customer support automation. These applications are not only scaling operational efficiencies but also shaping Brazil’s digital economy narrative globally.

As Brazil moves forward, the convergence of regulation, investment, and infrastructure lays a resilient foundation for AI maturity. With a clear ethical framework, strong data center backbone, and multilateral investment strategies, Brazil is carving out a leadership role in the global AI landscape. The country is not merely catching up—it’s creating a distinct path that integrates responsible governance, sustainable technology, and inclusive innovation.

Authors: David Gomes (Manager – IT)

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]

Brazil Artificial Intelligence Market Scope