Industry Findings: Enterprise demand for cloud compute in Brazil remains strong as organizations scale digital platforms across financial services, retail, manufacturing, energy, and public administration. Enterprises are modernizing enterprise IT systems, analytics environments, and customer-facing applications while maintaining close alignment with data protection and service reliability requirements. Regulatory emphasis increased in Apr-2024 when Brazil reinforced national cloud and data governance guidance aligned with LGPD obligations, strengthening expectations around data security, operational transparency, and continuity for regulated workloads. This guidance has shaped enterprise migration strategies, particularly for production systems handling sensitive financial and consumer data. Hybrid deployment models have since become the dominant approach, allowing organizations to combine public cloud scale with controlled data placement. Demand centers on general-purpose and compute-optimized virtual machines supporting transaction processing, analytics workloads, and application modernization initiatives. Accelerated compute usage has increased for analytics and AI projects, but adoption remains targeted. Through 2025, enterprises continue emphasizing predictable performance, compliance alignment, and structured migration programs rather than aggressive infrastructure expansion.
Industry Player Insights: Companies shaping Brazil’s cloud compute landscape include Amazon Web Services, Microsoft Azure, Google Cloud, and Oracle Cloud Infrastructure. In Jul-2024, Amazon Web Services expanded compute capacity in Brazil to support enterprise and public-sector workloads. In Jan-2025, Microsoft Azure increased availability of memory-optimized virtual machines, improving performance for data-intensive enterprise applications.