Industry Findings: BRICS markets are seeing divergent but mutually reinforcing automation patterns: China’s high-end robotics push, India’s PLI-linked manufacturing expansion, and Brazil’s renewed industrial upgrading create cross-block demand for mid-cost, resilient robot systems. As supply chains within BRICS tighten, vendors offering interoperable controls and multi-market servicing gain traction, since enterprises increasingly benchmark automation decisions against peer performance within the bloc rather than Western markets.
Industry Progression: BRICS markets are moving from fragmented adoption toward coordinated industrial upgrading, where bloc-level investment and infrastructure projects are translating into automation pipelines; NAAMSA/BRICS summaries (2024) show increased bilateral manufacturing investments across China, India and Brazil that push buyers to favor robust, interoperable robotic platforms and regional servicing partners to support cross-border scaling and longer multi-site maintenance contracts.
Industry Player Insights: Leading vendors influencing the BRICS market include ABB Robotics, FANUC Corporation, Siasun Robot & Automation, Estun Automation, KUKA, Hyundai Robotics, and Staubli. The BRICS bloc is coalescing around coordinated industrial-upgrade programs that favour interoperable automation stacks; for instance, the 2025 BRICS leaders’ statement in Rio emphasised industrial cooperation and tech transfer initiatives, prompting national ministries to prioritise joint pilot projects and cross-border supplier pre-qualification. That policy alignment increases demand for vendors who can offer multi-country service footprints, localized control stacks and financeable rollouts, accelerating multi-site deployments across member states.