BRICS Laptop and Desktop Market Size and Forecast by Type, Operating System, Application, and Distribution Channel: 2019-2034

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Industry Assessment Overview

Industry Findings: Industrial digitization and AI infrastructure investment continued strengthening the BRICS Laptop and Desktop Market as enterprises expanded deployment of commercial PCs supporting software development, engineering analytics, and localized AI processing. Manufacturing groups, public institutions, and telecom operators increased procurement of workstation desktops and secure enterprise notebooks to support large-scale digital transformation initiatives. During Sep-2025, multiple BRICS economies continued advancing semiconductor localization, digital sovereignty, and domestic technology manufacturing programs aimed at reducing external supply-chain dependence. Our findings indicate that organizations increasingly prioritized commercial computing systems with longer support cycles, centralized security management, and compatibility with enterprise AI applications. Demand also remained stable for rugged computing systems supporting industrial operations and field-based infrastructure maintenance.

Industry Player Insights: The industry innovation pulse in BRICS is driven by Lenovo, ASUS, HP, and Samsung etc. Samsung expanded its AI-enabled Galaxy Book portfolio during Jan-2025 with upgraded enterprise and premium consumer laptops integrating enhanced on-device AI capabilities for productivity and connected ecosystem functionality. The rollout strengthened Samsung’s position across high-growth notebook categories within BRICS economies. HP introduced updated AI-capable EliteBook and ZBook systems during Jan-2025 at CES targeting enterprise mobility, engineering visualization, and creator-focused professional workloads. The expansion increased competitive intensity in premium commercial computing segments across major BRICS markets.