Broadcast Switcher Market Introduction

In the past few years, broadcast industry has witnessed massive change in terms of consumer shift from analog to digital broadcasting solutions and services. This is primarily due to enhanced performance, and advanced functionalities offered by the digital broadcasting over analog. Broadcast switcher is a video mixer device which is used to switch or select several audios and video signals from different sources to create special effects. It is also known as video switcher, video mixer or production switcher and majorly finds applications in film or video production industry.

Drivers and Restraints

Digital broadcasting has simplified the broadcasting process and enabled broadcasters to easily choose efficient route and source video feeds. This is fueling adoption of broadcast switchers among end usrs across the globe. Further, supportive government regulations and initiatives to spread digitization in the broadcasting industry along with growing popularity of HD channels among end users are projected to accelerate the global broadcast switcher market growth. However, high initial investment and lack of standardization in content distribution are some of the factors that are anticipated to hinder the market growth during the forecast period.

Market Scope

The global broadcast switcher market has been segmented into application, switcher type, ports type, video resolution and region.

a) Application

• Studio Production
• News Production
• Sports Broadcasting
• Post-production
• Production Trucks
• Others

b) Switcher Type

• Master Control Switcher
• Production Switcher
• Routing Switcher

c) Ports Type

• Internet Protocol (IP)
• Coaxial
• Uncompressed IP
• Others

d) Video Resolution

• 4K
• 1080p
• SD
• 1080i

Regional Outlook

Major regions covered in the broadcast switcher market are North America, Latin America, Asia Pacific (APAC), Latin America, and Middle East & Africa (MEA). Among these regions, North America was the dominant regional market in terms of value share, accounting for over 1.3rd of overall broadcast market, followed by Western Europe. However, Asia Pacific is expected to exhibit significant CAGR between 2017 and 2023 to emerge as an attractive regional market. Major markets in the region are India, China and Japan creating huge opportunity windows for prominent players operating in the broadcast switcher market.

Broadcast Switcher Market Competitive Landscape

Key players operating in the broadcast switchers market include Panasonic Corporation, NewTek Inc., Ikegami Electronics U.S.A. Inc., Broadcast Pix Inc., FOR-A Company Ltd., Ross Video Limited, Blackmagic Design Pty. Ltd., Grass Valley USA LLC, Utah Scientific Inc., Sony Electronics Inc., Broadcast Pix Inc., Evertz Microsystems Limited and Snell Ltd. These players are aimed at improving their customer services and expanding regional presence by setting up new offices in the untapped markets. In addition, substantial investment on product innovation to come up with advanced products is some of the other major strategies followed by prominent players operating in the broadcast switcher market.

The research study would provide an in-depth assessment of the broadcast switcher market and include reliable analysis, insights, facts and industry-validated market estimation and projections, supplemented by appropriate assumptions, methodologies, and approaches. Insights and analysis on various market segments such as by application, switcher type, ports type, video resolution and region included in this research report scope.

Major Regions/Countries include:

• North America
  • United States
  • Canada
• Western Europe
  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe
• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa (MEA)
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA

This research report on broadcast switcher market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.