Canada Media Market Size and Forecast by Media Channel, Content Type, Revenue Model, Consumer Type, and Device Type: 2019-2033

Canada Media Market Growth and Performance

• The Canada media market size is estimated to reach US$ XX.6 billion by the end of 2025.
• This projection indicates a compound annual growth rate of X.46% during 2025 to 2033, Canada media market value reaching US$ XX.0 billion by 2033.

Canada Media Industry Outlook

Reshaping Narratives: The Momentum Behind Canada's Media Sector

In 2025, the Canada media industry stands as a compelling blend of rapid digital innovation and a deep commitment to cultural identity. With a GDP per capita surpassing US$59,000, Canadians are among the most digitally connected audiences in the world, fueling transformative shifts across the Canada media market. Government-backed initiatives like the Creative Export Strategy and substantial investments in digital infrastructure are catalyzing the expansion of Canada's media exports — from premium TV series like Schitt’s Creek to critically acclaimed Indigenous storytelling projects. These developments solidify Canada's growing role as not just a content consumer, but a dynamic content exporter. The Canada media industry ecosystem is strategically aligning local creativity with global standards, positioning Canadian media as a powerful voice on the world stage.

Evolving Consumer Behaviors: A Story of Diversity and On-Demand Culture

Canada’s diverse population and bilingual heritage are reflected in its increasingly fragmented media consumption habits. Traditional television viewership continues to decline, while over 85% of Canadian households now access streaming platforms such as Netflix Canada, Crave, Disney+, and Amazon Prime Video. Demand for local content, particularly French-language programming in Quebec and Indigenous-led media across provinces, is surging. The success of shows like Sort Of and platforms like APTN (Aboriginal Peoples Television Network) highlight consumers' preference for authentic, community-rooted narratives.

Short-form videos on TikTok and YouTube dominate daily consumption patterns among Gen Z and Millennials, who value quick, relatable, and culturally resonant content. The rise of podcasting is another critical trend, with platforms like CBC Podcasts and independent creators catering to niche interests ranging from politics to pop culture. Also, hyper-personalization, real-time content delivery, and the increasing popularity of subscription-based models are defining how Canadian audiences engage with the Canada media sector today.

Preferred Media Types and Core Industry Drivers

In 2025, video streaming continues to be the preferred media format in Canada, accounting for nearly 70% of digital media consumption. Streaming platforms' success is underpinned by strong broadband penetration, government incentives for digital media production, and a culturally diverse audience seeking personalized content experiences. The push for local content mandates under policies like the Online Streaming Act (Bill C-11), passed in 2023, further drives investment in Canadian storytelling. Meanwhile, Connected TV (CTV) advertising is becoming a cornerstone for marketers, offering precision targeting across platforms like Roku and Amazon Fire TV.

Immersive media — particularly AR and VR — is gaining traction, with companies like Felix & Paul Studios producing award-winning VR experiences exported globally. Gaming is another rapidly growing segment, thanks to Canada’s leadership in game development hubs like Montreal, Toronto, and Vancouver. Together, these trends point to a Canada media market that is dynamic, innovation-driven, and increasingly diversified in both content formats and revenue streams.

Media Brands and Strategic Market Positioning

Major players shaping the Canada media industry include Bell Media, CBC/Radio-Canada, Rogers Communications, and Corus Entertainment.

• Bell Media's Crave platform continues to be a strong domestic competitor to international OTT giants, leveraging partnerships with HBO and Showtime while investing in exclusive Canadian content. CBC/Radio-Canada remains a national treasure, expanding its digital-first strategy through CBC Gem and Ici TOU.TV to reach bilingual and multicultural audiences.
• On the international front, Netflix Canada and Amazon Prime Video have significantly localized their content strategies, commissioning original Canadian productions and partnering with domestic talent. Netflix’s Anne with an E and Amazon’s Three Pines are recent examples that reflect how global platforms are aligning with local storytelling demands.

The key to success for all these brands lies in blending global best practices — personalization, AI-driven recommendations, seamless mobile access — with local authenticity and social responsibility.

Influence of Social Media and Creators in Canada Media Industry

Social media platforms are now integral to Canada's media industry ecosystem. TikTok, YouTube, Instagram, and emerging platforms like BeReal are critical in shaping media narratives, brand communication, and content discovery. Canadian popular creators and Indigenous influencers are leading cultural conversations online. These creators aren't just entertainment figures; they are brand builders, activists, and storytellers commanding substantial influence. Brands and media houses increasingly leverage micro-influencers for targeted campaigns that emphasize authenticity over celebrity reach. Social commerce, live shopping integrations, and exclusive digital drops — pioneered by creators — are redefining how audiences interact with media and commerce alike.

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]

Canada Media Market Scope