Industry Findings: Cloud storage demand in Chile continues to strengthen as enterprises expand digital channels, analytics adoption, and long-term data retention across BFSI, retail, mining, and public services. Organizations rely increasingly on object and file storage to support data lakes, collaboration platforms, and archival workloads, while block storage underpins enterprise applications and transactional systems. Hybrid deployment remains common as enterprises balance public cloud scalability with data governance, latency control, and operational resilience. A structural development occurred during Jun-2024, when enforcement focus around existing data protection and cybersecurity obligations increased scrutiny on retention discipline, backup reliability, and recovery testing. That shift encouraged organizations to formalize lifecycle policies and expand resilient archival capacity. Through 2025, storage consumption has continued to grow steadily as retained operational and regulatory data accumulates faster than compute usage. Enterprises increasingly favor subscription structures that combine committed baseline capacity with controlled on-demand expansion to manage predictable growth while supporting variable analytics and digital service demand.
Industry Player Insights: The Chile market is shaped by global cloud platforms with established regional operations. During Oct-2024, Microsoft Azure expanded storage support for hybrid enterprise deployments serving Chilean organizations, improving consistency for collaboration and application data. In May-2025, the provider enhanced lifecycle management features to support long-term retention and cost control. In parallel, Microsoft Azure continues to support cloud storage adoption in Chile through scalable object, file, and block storage services aligned with enterprise resilience and data governance requirements.