Industry Findings: Chile’s television market continues to move toward premium connected models as high broadband penetration and widespread streaming adoption reshape household entertainment preferences. During 2024, strong e-commerce activity and stable consumer financing supported upgrades to larger 4K and OLED televisions. Buyers are replacing televisions less frequently, but they are spending more per purchase to secure better image quality and stronger software performance. This shift is raising average selling prices and sustaining value growth in a relatively mature consumer electronics market.
Industry Player Insights: Some of the providers in this sector include AOC, Samsung Electronics, LG Electronics, and Sony Group. AOC expanded its smart television lineup in Chile during 2024, strengthening its presence in the value and mid-range segments. Sony introduced updated BRAVIA televisions in 2025, broadening premium options for consumers seeking advanced cinematic and gaming features. These developments are increasing product diversity and supporting continued migration to higher-specification televisions.