Industry Findings: Cloud storage adoption in China remains shaped by strong data localization requirements, rapid growth of digital platforms, and sustained enterprise demand for scalable data infrastructure. Organizations rely heavily on object storage for analytics, media platforms, and long-term retention, while file and block storage support enterprise applications and transactional systems. Hybrid deployment remains prevalent as enterprises combine domestic cloud services with internal infrastructure to maintain control and compliance. A structural development occurred during 2024, when enforcement of existing data security and retention rules increased scrutiny on storage governance and recovery practices. That shift prompted enterprises to expand local archival capacity and strengthen backup integrity. Through 2025, storage consumption has continued to grow steadily as data volumes from e-commerce, fintech, and industrial platforms expand. Subscription behavior favors committed capacity models that provide cost predictability for long-term data growth.
Industry Player Insights: Among the broad mix of companies in China, the competitive footprint is influenced by domestic cloud providers. During Sep-2024, Alibaba Cloud expanded object storage capabilities to support large-scale analytics and content workloads hosted within China. In May-2025, the provider enhanced tiering and lifecycle features to improve retention efficiency. At the same time, Alibaba Cloud continues to serve as a primary cloud storage platform for enterprises requiring scalable, compliant storage services delivered from in-country infrastructure.