Industry Findings: Colombia’s growing logistics and manufacturing hubs—particularly around Bogotá and Antioquia—are adopting automation to handle higher throughput as e-commerce and FMCG operations scale. Companies invest in robotized picking, palletising, and quality-check systems to stabilize labour constraints and reduce turnaround variability. Providers with bilingual servicing, rapid deployment kits, and easy integration with Latin American warehouse software ecosystems win contracts as Colombian firms modernize in phases.
Industry Progression: Logistics and marketplace expansion is converting pilot projects into network deployments: MercadoLibre’s $380M Colombia investment plan announced in March 2024 and subsequent logistics hires signalled a clear scaling roadmap that compels warehouses across Bogotá and Medellín to invest in automated sortation, palletising and last-mile robotics, thus amplifying demand for integrators who can deploy multi-site solutions, local training and bilingual support to secure repeatable contracts.
Industry Player Insights: The ecosystem includes many companies in Colombia; a few among them are ABB Robotics, FANUC Corporation, KUKA, Omron, Rappi Automation Labs, Geek+, and Mavigex Integradores. Colombia’s logistics and FMCG networks now prioritize deployable automation that stabilizes throughput; for example, Rappi expanded its automation engineering capacity in 2024 to support last-mile and micro-fulfilment robotics. That development pushes factory and distribution operators to select vendors with strong software integration, rapid field-service coverage, and flexible fleet scaling to match uneven order volumes.