Digital Asset Management Market: Global Industry Analysis, Size, and Forecast, 2019-2031

Digital Asset Management Market Introduction

In the past few years, content creation cost has decreased at a massive rate. This has encouraged enterprises to adopt rich media content, especially for marketing activities. In addition, increasing awareness among enterprises to deliver rich experience across various customer touchpoints such as mobile, digital signage, web, and kiosks have increased the need for advanced solutions to manage the process of content creation and final rich media content. Nowadays, prominent vendors in the market are focused towards offering enhanced digital asset management solution that enables the end user to quickly broadcast or publish their content without sacrificing quality. Further, these solutions enable organizations to deliver personalized and relevant content to their target audience on any connected device and on multiple channels.

Market Dynamics

Organizations across verticals are focused towards spending a considerable amount on advanced digital asset management solutions to transform their digital marketing strategies to cater the customer’s requirements in the rapidly changing marketplace. In addition, increasing penetration of digital content across worldwide, emerging trend of the internet of things, and rising adoption of cloud-based deployment model are anticipated to drive the market growth. In contrast, dependency on traditional marketing or content management approach as well as lack of digital strategy awareness among enterprises especially in emerging market is anticipated to hamper the adoption of digital asset management solutions during the forecast period.

Market Scope

The global digital asset management market is analyzed across various segments to offers in-depth analysis of the digital asset management use in various end-user verticals and business purposes. The market is segmented based on offering, application, organization size, deployment model, and vertical. Offering includes solutions and service segments. By application, the market is bifurcated into marketing, broadcasting, publishing, and other segments. Based on organization size, the market is analyzed across small, medium, and large enterprise. By deployment model, the solution segment is segmented into on-premise and cloud. Based on vertical, the market is segmented into healthcare, retail, manufacturing, BFSI, public sector, transportation and logistics, and others. The report provides in-depth analysis of end-user spending on digital asset management solutions by geographical region. Key regions analyzed in the report are North America, Latin America, Eastern Europe, Western Europe, Asia Pacific, and Middle East & Africa.

Digital Asset Management Market Competitive Landscape

Prominent players in the market are focused towards offering advanced digital asset management solutions that can easily integrate with other content management and analytics solutions such as SAP and CRM. Key vendors analyzed in the digital asset management market are ADAM Software, Adobe, Canto, Celum, HP, MediaBeacon, North Plains, OpenText, and Widen among others.

Major Regions/Countries include:

• North America
  • United States
  • Canada
• Western Europe
  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe
• Asia Pacific (APAC)
  • Japan
  • China
  • India
  • ASEAN
  • Australia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa (MEA)
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA

This research report on digital asset management market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.