Eastern Europe SaaS Market Size and Forecast by Offering, Deployment Model, Organization Size, Subscription Model, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Targeted EU cohesion funding and institutional procurement vehicles are accelerating cloud uptake and digitalisation across Eastern Europe. The EU’s Cohesion Fund continues to prioritise investments in digital and network infrastructure for lower-income member states, and new funding cycles launched in 2024–2025 materially increased capital available for regional connectivity and public-sector modernisation. The immediate impact: national agencies and research institutions moved from point pilots to larger-scale cloud tenders, which created repeatable procurement templates and standardised baseline SLAs that smaller SaaS vendors must meet to participate. Buyers now expect pre-validated compliance artifacts, clear migration frameworks, and evidence of cost-to-deploy; system integrators that can package funding-aligned delivery models gained an advantage in public and research tenders, shaping where early large-scale cloud and automation projects land across the region.

Industry Player Insights: Eastern Europe’s landscape continues to be shaped by EPAM, UiPath, Bitdefender, and Comarch etc. Our assessment identifies two vendor-led shifts that influenced adoption patterns. UiPath supported a Romanian agency automation deployment that helped farmers apply for EU funds in Mar-2024, which validated RPA and AI as credible instruments for administrative modernisation and prompted other agencies to issue larger automation tenders. Bitdefender released enterprise-focused threat-reduction offerings and announced global product updates in Apr-2025, which reassured regulated buyers that local cybersecurity vendors can deliver enterprise-grade protection; procurement teams increasingly bundle security mandates into functional RFP requirements and, as a result, favour vendors with demonstrable, certified security controls.