EMEA Power Bank Market Introduction
Power Bank is becoming popular and one of the most preferred accessories among mobile device users who travel frequently. This accessory is turning into add-on tool for more number of portable electronic device owners as it does not require high investment and act as travel charger or mini-energy storage unit. Increasing consumer inclination towards portable media devices and premium smartphones is expected to expand the demand for high capacity power banks in the coming year. This is anticipated to drive growth of the power bank market in the Europe, Middle East and Africa region during the forecast period. Other factors such as decreasing selling price of power banks and introduction of advanced power banks are fueling the market growth in the EMEA region. However, lack of standardization and presence of substitute products is likely to impede market growth especially in developing regions.
The EMEA power bank market study covers analysis on major segments such as capacity, distribution channel, product type, device type, and price-range. By capacity the market is classified into below 3,500 mAh, 3,500 mAh to 6,499 mAh, 6,500 mAh to 9,499 mAh, 9,500 mAh to 12,499 mAh, 12,500 mAh to 15,499 mAh, and above 15,500 mAh. By distribution channel, the EMEA power bank market is segmented into online retail store and offline retail store (multi-brand stores and company owned stores).
Based on product type, the EMEA power bank market is categorized into solar power bank and electric power bank. The device type segment includes portable media devices, smartphone, tablet, laptop, and other devices. On the basis of price-range the EMEA power bank market is bifurcated into premium-priced, mid-priced and low-priced power bank.
Major geographies analyzed in the EMEA power bank market are Eastern Europe, Western Europe, Middle East, and Africa. Of these regions, Western Europe was one of the largest contributors to the EMEA power bank market, in terms of value. Markets covered in European regions are Germany, France, Spain, UK, Italy, rest of Western Europe, Poland, Russia, and rest of Eastern Europe. In the Middle East and Africa regions GCC countries, North Africa, South Africa, and rest of MEA has been covered.
EMEA Power Bank Market Competitive Landscape
Prominent vendors to be profiled in the EMEA power bank research study are Panasonic Corporation, Beijing Xiaomi Technology Co., Ltd., Adata Technology Co., Ltd., Anker Technology Co. Ltd., Sony Corporation, Ravpower Inc., and Oneplus Technology (Shenzhen) Co. Ltd.
This research report on EMEA power bank market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.