Industry Findings: Across Europe, cloud compute adoption continues to be shaped by regulatory alignment, cross-border operations, and risk management priorities. Enterprises are consolidating workloads on standardized virtual machine families to simplify compliance, improve governance, and maintain consistent performance across multiple jurisdictions. A significant regulatory milestone occurred in Jul-2024 when updates to the EU Digital Operational Resilience framework strengthened ICT risk management expectations for regulated industries. That development reinforced demand for private and hybrid cloud deployments that provide tighter control over compute placement, availability, and lifecycle management. As this shift has continued through 2025, organizations have relied more heavily on committed-use subscriptions for core business systems while retaining elastic capacity for development, testing, and analytics workloads. The European market reflects a measured move toward stability, compliance assurance, and long-term operational continuity rather than short-term capacity expansion.
Industry Player Insights: Europe's competitive environment is driven by Amazon Web Services, Microsoft Azure, Google Cloud, and OVHcloud. In Sep-2024, OVHcloud expanded compute availability across additional European regions to support regulated enterprise workloads and regional data residency requirements. In Feb-2025, Google Cloud increased regional capacity for accelerated compute instances supporting AI and advanced analytics workloads. These actions improved compute availability while remaining aligned with Europe’s regulatory and operational expectations.