Europe Cloud Storage Service Market Size and Forecast by Offering, Use Cases, Deployment Model, Subscription Model, Organization Size, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Cloud storage adoption across Europe remains shaped by regulatory oversight, data sovereignty requirements, and sustained growth in enterprise data volumes. Organizations widely use object and file storage to support analytics, digital services, and long-term retention, while hybrid deployment remains prevalent to address jurisdictional constraints and operational risk management. A notable structural development occurred during Mar-2024, when enforcement actions under existing data protection frameworks reinforced accountability for cross-border data storage, classification, and retention practices. That environment has pushed enterprises to improve data governance, expand regional storage usage, and formalize archival strategies across business units. Through 2025, storage demand has continued to rise across BFSI, healthcare, manufacturing, and public sector organizations as audit readiness and compliance remain central operational priorities. Enterprises increasingly combine committed-use subscriptions with flexible expansion models, reflecting predictable baseline data growth alongside variable analytics, collaboration, and digital service workloads.

Industry Player Insights: Europe's competitive environment is driven by Amazon Web Services, Microsoft Azure, Google Cloud, and OVHcloud. During Oct-2024, OVHcloud expanded sovereign object storage capabilities across several European locations, strengthening support for regulated and public sector workloads requiring regional control. In May-2025, Google Cloud enhanced storage lifecycle management options in European regions, helping enterprises manage tiering and retention more efficiently without increasing operational complexity. In parallel, SAP continues to reinforce enterprise demand for cloud storage through deep integration with business applications and analytics platforms that depend on scalable and compliant storage foundations.