Europe eReader Market Introduction
The rise in adoption of eBooks in the region represents the change in reader’s buying and reading preference from conventional printed materials to digital format. In the recent past, a considerable amount has been spent on technological advancement of e-book reading devices to improve the overall performance, battery lives and display screens of eReaders. Further, user-friendly environment offered by eReaders—where a reader can customize the font sizes and style of the content, download variety of written media such as newspaper and magazine, and look-up words in the eReader’s inbuilt library—is increasing the popularity and adoption of eReaders among end users.
In the last few years, eReaders such as Nooks and Kindle has witnessed a spike in their sales volume, especially in gift-giving seasons. Further, growth in popularity of eBooks and availability of featured eBook reading devices at an affordable price is anticipated to drive the growth of the Europe eReader market during the forecast period. However, lack of awareness among end users especially in emerging markets is anticipated to hinder the adoption of eReaders and hamper the growth of the Europe eReader market over the forecast period.
Prominent players in the market are aimed at enhancing the durability of eReaders by using advanced materials. Further, to target premium customers, key players are focused towards equipping premium features such as physical buttons and rubberized backside in eReaders. Moreover, eReader incorporating high-speed processors are gaining popularity among end users.
The Europe eReader market has been bifurcated into various segments to track market performance from various perspective. Major segments analyzed are price-range and distribution channel. Based on price-range, the Europe eReader market is bifurcated into premium-price, mid-price, and low-price segments. By distribution channel, the eReader market is segmented into online store, company-owned store, and multi-brand store.
Major regions covered in the Europe eReader market are Western Europe and Eastern Europe. In Western Europe, primary markets such as Italy, France, UK, Germany, Spain, and rest of Western Europe has been analyzed, whereas in Eastern Europe eReader market major countries such as Poland, Russia, and rest of Eastern Europe has been covered.
Europe eReader Market Competitive Landscape
Key vendors in the market are inclined towards supplementing eReaders with advanced features such as e-ink screen technology and other hardware add-ons to improve reader’s experience. Key players analyzed in the Europe eReader market are Amazon.com, Barnes & Noble Nook, Rakuten Kobo Inc., Pandigital, and Sony Corporation among others.
This research report on Europe eReader market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.