Europe Public Cloud Services Market: Industry Analysis, Size, and Forecast: 2019-2031

Europe Public Cloud Services Market Introduction

Public cloud service is a sub-set of cloud computing model offered by third party vendors in a virtualized environment using shared physical resources over public network. Cloud hosting, storage services, online software application, and software development platform over public internet are some of the examples of public cloud service model. On-demand public cloud services model for multiple clients using same shared infrastructure is increasingly preferred by organizations operating in the region owing to its cost effectiveness.

Market Dynamics

Public cloud services model offers enhance scalability, cost-effectiveness and higher flexibility to end user organizations. This, in turn, is boosting the adoption of public network-based cloud computing services across the region. Additionally, pay-as-you-use payment model is fueling growth of the public cloud services market as it allows end users to access resources when needed and then only pay for using shared resources. However, data privacy and security threat are anticipated to impede growth of the public cloud services market in the region over the forecast period.

Market Scope

The Europe public cloud services market has been segmented into offering and end user verticals. The market has been segmented based on offering into cloud Business Process as a Service, cloud Platform as a Service (PaaS), cloud management and security Service, cloud Software as a Service (SaaS), cloud Infrastructure as a Service (IaaS), and cloud advertising. Based on end user vertical the Europe public cloud services market is bifurcated into BFSI, manufacturing, telecom & IT, public sector, healthcare, retail, transportation, energy & utility, and other industries.

Regional Outlook

Major regions analyzed in the Europe public cloud services market are Western Europe and Eastern Europe. In Western Europe public cloud services and end users has been analyzed for major markets such as Germany, France, UK, Italy, Spain, and rest of Western Europe, whereas in Eastern Europe public cloud services market major countries such as Russia, Poland, and rest of Eastern Europe has been covered. In terms of spending on public cloud services by end user industries Western Europe was the largest regional market in 2016. Strong growth is coming from Germany, UK, and Italy owing to increasing inclination of enterprises towards cloud-based solutions and services.

Europe Public Cloud Services Market Competitive Landscape

Major vendors identified in the Europe cloud services market are Amazon Web Services, Inc., IBM Corporation, Google Inc., Oracle Corporation, Microsoft Corporation, DigitalOcean Inc., Salesforce.com, Inc., Rackspace Inc., and VMWare Inc. Strengthening services offered with enhanced security is the major focus area of prominent vendors operating in the market.

This research report on Europe public cloud services market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.