Europe Video on Demand Service Market Introduction

Gone are the days when viewers have to rush back to home to catch their favorite TV series or programs. Now, advancement in digital media technology has brought on-demand content from all over the world to us on our connected devices. Further, the on-demand services enable us to stream or download content such as audio and video of our choice at any time. In the last decade, the video on demand service in the region has revolutionized the way people watch television. With the rise in demand for online content, many vendors—in the European market—offer video on demand services at very competitive rates. Further, prominent players are focused towards shifting their budget spend in tune with the shift of viewers preference towards digital media content over conventional media content.

Market Dynamics

Rise in the adoption of connected TVs or smart TVs in the region and increased awareness among enterprise across end-user verticals to opt for video on demand services for promotional activities and advertising is anticipated to accelerate the growth of video on demand service market in Europe during the forecast period. However, dependency on the stable Internet or Wi-Fi connection is one of the major constraints which is anticipated to hinder the adoption of video on demand services in Europe.

Market Scope

The Europe video on demand service market can be bifurcated by genre type, device type, and service type. Based on genre type, the market is segmented into documentary, animation, and TV series among others. By device type, the Europe video on demand service market is bifurcated into mobile, tablet, and OTT & smart TV among others. Based on service type, the Europe video on demand market includes subscription video on demand (SVOD), transactional video on demand (TVOD), and other services segments.

Regional Outlook

Major regions covered in the Europe video on demand service market are Western Europe and Eastern Europe. In Western Europe, primary markets such as UK, Spain, Germany, Italy, France, and rest of Western Europe has been analyzed, whereas in Eastern Europe video on demand service market major countries such as Poland, Russia, and rest of Eastern Europe has been covered.

Europe Video on Demand Service Market Competitive Landscape

Key players—operating in the Europe video on demand service market—are inclined towards experimenting with different market levers such as mixed model approach, price points, and value offering to arrive at the most feasible option. Prominent players analyzed in the Europe video on demand service market include Vubiquity Inc., Amazon.com Inc., ZTE Corporation, Google Inc., Netflix Inc., Microsoft Corporation, SeaChange International, and Apple Inc.

This research report on Europe video on demand service market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.