Industry Findings: Cloud storage demand in France continues to grow as enterprises expand digital services, analytics usage, and regulated data retention. Object and file storage dominate consumption as organizations support collaboration platforms, digital content, and long-term archival needs, while block storage supports enterprise applications and transactional workloads. Hybrid deployment remains prevalent as enterprises balance public cloud scale with data localization and risk management requirements. A structural development occurred during Apr-2024, when regulatory oversight reinforced expectations around data hosting transparency and retention accountability. That reinforcement encouraged enterprises to reassess storage placement, backup strategies, and archival duration. Through 2025, storage consumption has continued to expand faster than compute as retained data accumulates across regulated and customer-facing systems. Enterprises increasingly adopt hybrid subscription models that combine committed capacity with flexible usage, aligning cost control with operational needs.
Industry Player Insights: Key contributors to the France market include Amazon Web Services, Microsoft Azure, Google Cloud, and OVHcloud. During Nov-2024, OVHcloud expanded object storage capabilities in France to support regulated and public sector workloads requiring local data control. In May-2025, Google Cloud strengthened storage lifecycle tooling in French regions, supporting more efficient tiering and retention management. In parallel, Thales continues to support cloud storage adoption through security-focused architectures aligned with national and enterprise data protection requirements.