Industry Findings: Premium television purchases are benefiting from strong streaming engagement and growing consumer interest in cinematic viewing at home. During 2024, French households continued shifting toward larger 4K and OLED televisions as entertainment spending prioritized higher-value devices with longer replacement cycles. This trend is raising average selling prices while keeping demand resilient across both offline and online channels. Hotels and healthcare facilities are also refreshing in-room televisions to improve guest and patient experiences.
Industry Player Insights: Key contributors to the France market include Thomson, TCL Technology, Hisense Group, and Sony Group. Thomson broadened its smart television portfolio in France during 2024 through expanded retail placement and competitively positioned connected models. TCL introduced new QD-Mini LED televisions in Jan-2025, increasing competition in the premium mainstream segment. These actions are widening technology choice and supporting continued upgrades to larger and more feature-rich television systems.