Industry Findings: Premium television demand in the Gulf Cooperation Council is supported by high disposable income, strong streaming usage, and extensive hospitality development. During 2024, continued investment in hotels, branded residences, and entertainment venues increased purchases of connected televisions for guest rooms and shared viewing spaces. Consumers are also moving toward larger OLED and ultra-premium televisions that integrate seamlessly with smart home ecosystems. This purchasing behavior sustains one of the highest average selling prices globally.
Industry Player Insights: Companies including Samsung Electronics, LG Electronics, Sony Group, and Hisense Group play a defining role in GCC. Samsung expanded regional promotion of its ultra-large Neo QLED televisions in 2024 to address demand from luxury households and premium hospitality projects. Sony introduced updated BRAVIA televisions across GCC markets in 2025, emphasizing cinematic performance and gaming capabilities. These launches reinforce the region’s position as a high-value market for advanced television technologies.