Industry Findings: Germany shows falling auto installs but rising automation in metal and machinery: year-on-year declines in car-sector deployment are redirecting vendor efforts toward mid-sized industrial firms. Suppliers pivot commercial teams away from OEMs and offer retrofit financing and flexible service models to bridge longer decision cycles, turning what was an OEM-led market into one driven by broader industrial retrofit demand.
Industry Progression: Competitive and cost pressures are reshaping Germany’s automation trajectory as automotive investment slows while machinery and metals remain stable. In 2024, a steep drop in Germany’s auto-sector robot orders, forcing vendors to redeploy capacity toward mid-sized industrial retrofits. This shift elevates suppliers offering financing flexibility and rapid-deployment engineering to support Germany’s broader industrial base.
Industry Player Insights: Some of the companies key to Germany’s industry growth include KUKA, ABB Robotics, FANUC Corporation, Stäubli, Festo (automation systems), Yaskawa, and Siemens. German industrial buyers are diverting attention from OEM-only programs to broader retrofit and SME modernisation; for example, KUKA’s 2024 product lineup updates and regional service scaling supported mid-tier mechanical firms in retrofitting older lines. This change compels suppliers to provide retrofit financing, modular safety integrations and local engineering teams to capture decentralised German industrial demand.