Germany Smartwatch Market: Introduction
Smartwatch is a wearable intelligent device that allows users to receive emails and texts, and make calls. Additionally, it is becoming valuable to users as it offers versatile features such as having different apps useful during workouts, while working outdoors and travelling. Apart from these basis features advanced and innovative smartwatches introduced by electronic device giants carry health-focused features such as heart rate monitoring. At present, smartwatches are in demand in only a small section of society characterized by high net worth income. However, with increasing investment on research and development activities to introduce highly advanced and cost-effective smartwatches by prominent players such as Apple and Samsung the user base is anticipated to increase significantly.
Increasing uptake of smartwatches among premium-priced smartphone users is fueling growth of the smartwatch market in the country. Additionally, expected launch of smartwatches with high definition screen and innovative features by major providers is anticipated to boost market growth in the coming years. Other factors such as falling average selling prices and changing customer life style are likely to increase the adoption of smartwatches in Germany during the forecast features. In contrast, decreasing number of repeat customers already having smartwatches is projected to hamper the growth of smartwatch market in the country.
The Germany smartwatch market has been segmented into platform, price range, and distribution channel. By platform, the Germany smartwatch market is bifurcated into android, pebble OS, Linux, Tizen, real-time operating system (RTOS), and WatchOS. Based on price-range, the market has been classified into high-priced, mid-priced, and low-priced smartwatch. Distribution channels analyzed in the Germany smartwatch market research are multi-brand store, company owned store, and online retail store.
Germany Smartwatch Market Competitive Landscape
Major provides are focusing more on adding health-focused features to enhance usability of smartwatches for users. Further, acquisition of key vendors by big players to enhance market footprints is one of the major strategies adopted in the Germany smartwatch market. Smartwatch vendors to be profiled in the research study titled Germany Smartwatch Market are Apple Inc., Garmin International Inc., Samsung Electronics Co. Ltd., LG Electronics Inc., Fitbit Inc., Adidas AG, Lenovo Group Ltd., Philips, Motorola Solutions Inc., Pebble Technology Corporation, Qualcomm Inc., Sony Corporation, and Huawei Technologies Co. Ltd.
This research report on Germany smartwatch market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.