Report Format:
| Pages: 250+
Type: Niche Industry Monitor
| ID: FS324
| Publication: February 2022
|
US$1,790 |
Nowadays, gift cards have become a medium to build brand awareness, drive foot traffic into bricks and mortar locations, incentivize customers, and enhance customer loyalty. Further, gift card programs have revolutionized the way business operates and ensures measurable financial impact on businesses in both short and long-term by delivering higher profit margins, a decrease in returned merchandise, and leveraging potential sales. Moreover, ease of administration and availability of range of gift card options has made it the perfect choice for many corporate managers for an incentive program to motivate their employees.
Key vendors operating in the market are focused towards promoting gift cards on social media platforms to target online users. Additionally, online retailers are increasingly using gift cards as an efficient instrument for brand promotions. Further, prominent players are concentrating on issuing gift cards with special deals, seasonal discounts, and other attractive offers to gain competitive advantage and enhance customer base.
Online availability of gift card is increasing its popularity and adoption among millennials. In addition, ease of ordering, added security features, and improved support services are anticipated to accelerate the growth of the gift cards market across the globe. Moreover, continuous advancement in digital payment services and proliferation of smartphones is fueling growth of the market, thereby creating new opportunities for gift card providers and retailers.
The global gift cards market has been segmented on the basis of type, channel, end user, and region.
In 2021, the closed loop segment dominated the overall gift cards market and is projected to continue its dominance throughout the forecast period. Also, increasing inclination of brand loyal customers towards in-stores gift cards is driving segment growth. However, benefits such as ease of making purchase at various retail and apparel stores offered by open loop gift cards is anticipated to boost the growth of segment at a healthy CAGR during the forecast period, 2022-2031.
By Channel, the global gift cards market is segmented into online retail stores, bricks and mortar stores, fintech companies, and other channels. In 2021, the retail store and online store segments collectively accounted for more than XX% of the market share. Increasing inclination of customers towards online retail stores to easily compare various offers and rewards associated with gift cards and make purchase decision in less time is anticipated to drive the segment growth at the highest CAGR over the projection period.
End User
The end user segment is bifurcated into businesses and individuals segment. The businesses segmented is further sub-segmented into small & medium and large enterprises. Gift cards have witnessed massive adoption among enterprises as a part of incentive and employee recognition programs. Whereas, the growth in internet penetration and smartphone adoption is increasing the awareness among individuals regarding cashless purchase transactions. This, is turn, is fueling growth of the gift cards market.
In 2021, the North America dominated the overall gift cards market in terms of revenue share, accounting for around XX% share. In addition, the North America gift cards market is projected to witness XX growth in its revenue by the end of 2031 over 2021. High level of digital awareness among end users in the region is boosting the gift cards industry growth. Additionally, intense competition among gift card issuer is encouraging them to provide gift cards with special offers to increase their customer base and market share in the gift cards industry.
Prominent players in the gift cards market are inclined towards entering into strategic alliances and tie-ups with other major fintech companies and online retailers to expand their market reach and profit margin. In addition, key vendors are differentiating their offering based on various factors such as reward point and pay back offers to promote and attract end users. Some of the key players analyzed in the gift cards market are Givex Corporation, Blackhawk Network Holdings, Inc., American Express, Qwikcilver Solutions Pvt. Ltd., First Data Corporation, Vantiv Corporation, Paytronix Systems, Inc., Amazon.com, Inc., National Gift Card Corp., and InComm, Inc.
By Type
By End User
By Channels
By Geography
Prominent Players Captured and Analysed in the Gift Cards Market study
Figure 01: Global Gift Cards Market Share in Global Prepaid Cards Market (%), 2021
Figure 02: Gift Cards Market Size and Forecast, 2019-2031 (US$ Million)
Figure 03: Gift Cards Market Year-on-Year Growth (%), 2020-2031
Figure 04: Gift Cards Market Share Analysis by Type (%), 2021 & 2031
Figure 05: Gift Cards Market Attractiveness by Type, 2021
Figure 06: Gift Cards Market Year-on-Year Growth (%) by Type, 2020-2031
Figure 07: Gift Cards Market Share Analysis by End User (%), 2021 & 2031
Figure 08: Gift Cards Market Attractiveness by End User, 2021
Figure 09: Gift Cards Market Year-on-Year Growth (%) by End User, 2020-2031
Figure 10: Gift Cards Market Share Analysis by Channel (%), 2021 & 2031
Figure 11: Gift Cards Market Attractiveness by Channel, 2021
Figure 12: Gift Cards Market Year-on-Year Growth (%) by Channel, 2020-2031
Figure 13: Gift Cards Market Share Analysis by Region (%), 2021 & 2031
Figure 14: Gift Cards Market Attractiveness by Region, 2021
Figure 15: Gift Cards Market Year-on-Year Growth (%) by Region, 2020-2031
Figure 16: North America Gift Cards Market Share Analysis by Type (%), 2021 & 2031
Figure 17: North America Gift Cards Market Attractiveness by Type, 2021
Figure 18: North America Gift Cards Market Year-on-Year Growth (%) by Type, 2020-2031
Figure 19: North America Gift Cards Market Share Analysis by End User (%), 2021 & 2031
Figure 20: North America Gift Cards Market Attractiveness by End User, 2021
Figure 21: North America Gift Cards Market Year-on-Year Growth (%) by End User, 2020-2031
Figure 22: North America Gift Cards Market Share Analysis by Channel (%), 2021 & 2031
Figure 23: North America Gift Cards Market Attractiveness by Channel, 2021
Figure 24: North America Gift Cards Market Year-on-Year Growth (%) by Channel, 2020-2031
Figure 25: North America Gift Cards Market Share Analysis by Country (%), 2021 & 2031
Figure 26: North America Gift Cards Market Attractiveness by Country, 2021
Figure 27: North America Gift Cards Market Year-on-Year Growth (%) by Country, 2020-2031
Figure 28: Western Europe Gift Cards Market Share Analysis by Type (%), 2021 & 2031
Figure 29: Western Europe Gift Cards Market Attractiveness by Type, 2021
Figure 30: Western Europe Gift Cards Market Year-on-Year Growth (%) by Type, 2020-2031
Figure 31: Western Europe Gift Cards Market Share Analysis by End User (%), 2021 & 2031
Figure 32: Western Europe Gift Cards Market Attractiveness by End User, 2021
Figure 33: Western Europe Gift Cards Market Year-on-Year Growth (%) by End User, 2020-2031
Figure 34: Western Europe Gift Cards Market Share Analysis by Channel (%), 2021 & 2031
Figure 35: Western Europe Gift Cards Market Attractiveness by Channel, 2021
Figure 36: Western Europe Gift Cards Market Year-on-Year Growth (%) by Channel, 2020-2031
Figure 37: Western Europe Gift Cards Market Share Analysis by Country (%), 2021 & 2031
Figure 38: Western Europe Gift Cards Market Attractiveness by Country, 2021
Figure 39: Western Europe Gift Cards Market Year-on-Year Growth (%) by Country, 2020-2031
Figure 40: Eastern Europe Gift Cards Market Share Analysis by Type (%), 2021 & 2031
Figure 41: Eastern Europe Gift Cards Market Attractiveness by Type, 2021
Figure 42: Eastern Europe Gift Cards Market Year-on-Year Growth (%) by Type, 2020-2031
Figure 43: Eastern Europe Gift Cards Market Share Analysis by End User (%), 2021 & 2031
Figure 44: Eastern Europe Gift Cards Market Attractiveness by End User, 2021
Figure 45: Eastern Europe Gift Cards Market Year-on-Year Growth (%) by End User, 2020-2031
Figure 46: Eastern Europe Gift Cards Market Share Analysis by Channel (%), 2021 & 2031
Figure 47: Eastern Europe Gift Cards Market Attractiveness by Channel, 2021
Figure 48: Eastern Europe Gift Cards Market Year-on-Year Growth (%) by Channel, 2020-2031
Figure 49: Eastern Europe Gift Cards Market Share Analysis by Country (%), 2021 & 2031
Figure 50: Eastern Europe Gift Cards Market Attractiveness by Country, 2021
Figure 51: Eastern Europe Gift Cards Market Year-on-Year Growth (%) by Country, 2020-2031
Figure 52: Asia Pacific Gift Cards Market Share Analysis by Type (%), 2021 & 2031
Figure 53: Asia Pacific Gift Cards Market Attractiveness by Type, 2021
Figure 54: Asia Pacific Gift Cards Market Year-on-Year Growth (%) by Type, 2020-2031
Figure 55: Asia Pacific Gift Cards Market Share Analysis by End User (%), 2021 & 2031
Figure 56: Asia Pacific Gift Cards Market Attractiveness by End User, 2021
Figure 57: Asia Pacific Gift Cards Market Year-on-Year Growth (%) by End User, 2020-2031
Figure 58: Asia Pacific Gift Cards Market Share Analysis by Channel (%), 2021 & 2031
Figure 59: Asia Pacific Gift Cards Market Attractiveness by Channel, 2021
Figure 60: Asia Pacific Gift Cards Market Year-on-Year Growth (%) by Channel, 2020-2031
Figure 61: Asia Pacific Gift Cards Market Share Analysis by Country (%), 2021 & 2031
Figure 62: Asia Pacific Gift Cards Market Attractiveness by Country, 2021
Figure 63: Asia Pacific Gift Cards Market Year-on-Year Growth (%) by Country, 2020-2031
Figure 64: Latin America Gift Cards Market Share Analysis by Type (%), 2021 & 2031
Figure 65: Latin America Gift Cards Market Attractiveness by Type, 2021
Figure 66: Latin America Gift Cards Market Year-on-Year Growth (%) by Type, 2020-2031
Figure 67: Latin America Gift Cards Market Share Analysis by End User (%), 2021 & 2031
Figure 68: Latin America Gift Cards Market Attractiveness by End User, 2021
Figure 69: Latin America Gift Cards Market Year-on-Year Growth (%) by End User, 2020-2031
Figure 70: Latin America Gift Cards Market Share Analysis by Channel (%), 2021 & 2031
Figure 71: Latin America Gift Cards Market Attractiveness by Channel, 2021
Figure 72: Latin America Gift Cards Market Year-on-Year Growth (%) by Channel, 2020-2031
Figure 73: Latin America Gift Cards Market Share Analysis by Country (%), 2021 & 2031
Figure 74: Latin America Gift Cards Market Attractiveness by Country, 2021
Figure 75: Latin America Gift Cards Market Year-on-Year Growth (%) by Country, 2020-2031
Figure 76: Middle East and Africa Gift Cards Market Share Analysis by Type (%), 2021 & 2031
Figure 77: Middle East and Africa Gift Cards Market Attractiveness by Type, 2021
Figure 78: Middle East and Africa Gift Cards Market Year-on-Year Growth (%) by Type, 2020-2031
Figure 79: Middle East and Africa Gift Cards Market Share Analysis by End User (%), 2021 & 2031
Figure 80: Middle East and Africa Gift Cards Market Attractiveness by End User, 2021
Figure 81: Middle East and Africa Gift Cards Market Year-on-Year Growth (%) by End User, 2020-2031
Figure 82: Middle East and Africa Gift Cards Market Share Analysis by Channel (%), 2021 & 2031
Figure 83: Middle East and Africa Gift Cards Market Attractiveness by Channel, 2021
Figure 84: Middle East and Africa Gift Cards Market Year-on-Year Growth (%) by Channel, 2020-2031
Figure 85: Middle East and Africa Gift Cards Market Share Analysis by Country (%), 2021 & 2031
Figure 86: Middle East and Africa Gift Cards Market Attractiveness by Country, 2021
Figure 87: Middle East and Africa Gift Cards Market Year-on-Year Growth (%) by Country, 2020-2031
Table 01: Global Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Type
Table 02: Gift Cards Market Incremental Revenue Opportunity, by Type, 2020-2031
Table 03: Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by End User
Table 04: Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by End User, 2020-2031
Table 05: Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Channel
Table 06: Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Channel, 2020-2031
Table 07: Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Region
Table 08: Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Region, 2020-2031
Table 09: North America Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Type
Table 10: North America Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Type, 2020-2031
Table 11: North America Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by End User
Table 12: North America Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by End User, 2020-2031
Table 13: North America Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Channel
Table 14: North America Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Channel, 2020-2031
Table 15: North America Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Country
Table 16: North America Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Country, 2020-2031
Table 17: Western Europe Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Type
Table 18: Western Europe Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Type, 2020-2031
Table 19: Western Europe Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by End User
Table 20: Western Europe Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by End User, 2020-2031
Table 21: Western Europe Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Channel
Table 22: Western Europe Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Channel, 2020-2031
Table 23: Western Europe Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Country
Table 24: Western Europe Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Country, 2020-2031
Table 25: Eastern Europe Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Type
Table 26: Eastern Europe Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Type, 2020-2031
Table 27: Eastern Europe Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by End User
Table 28: Eastern Europe Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by End User, 2020-2031
Table 29: Eastern Europe Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Channel
Table 30: Eastern Europe Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Channel, 2020-2031
Table 31: Eastern Europe Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Country
Table 32: Eastern Europe Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Country, 2020-2031
Table 33: Asia Pacific Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Type
Table 34: Asia Pacific Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Type, 2020-2031
Table 35: Asia Pacific Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by End User
Table 36: Asia Pacific Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by End User, 2020-2031
Table 37: Asia Pacific Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Channel
Table 38: Asia Pacific Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Channel, 2020-2031
Table 39: Asia Pacific Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Country
Table 40: Asia Pacific Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Country, 2020-2031
Table 41: Latin America Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Type
Table 42: Latin America Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Type, 2020-2031
Table 43: Latin America Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by End User
Table 44: Latin America Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by End User, 2020-2031
Table 45: Latin America Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Channel
Table 46: Latin America Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Channel, 2020-2031
Table 47: Latin America Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Country
Table 48: Latin America Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Country, 2020-2031
Table 49: Middle East and Africa Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Type
Table 50: Middle East and Africa Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Type, 2020-2031
Table 51: Middle East and Africa Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by End User
Table 52: Middle East and Africa Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by End User, 2020-2031
Table 53: Middle East and Africa Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Channel
Table 54: Middle East and Africa Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Channel, 2020-2031
Table 55: Middle East and Africa Gift Cards Market Size & Forecast (2019-2031) (US$ Million) and Year-on-Year Growth (2020-2031) (%) by Country
Table 56: Middle East and Africa Gift Cards Market Incremental Revenue Opportunity, 2020-2031 by Country, 2020-2031