Industry Findings: Enterprise digitization and domestic electronics manufacturing expansion continued accelerating the India Laptop and Desktop Market as organizations upgraded commercial PC infrastructure supporting AI-assisted productivity and hybrid workplace operations. Financial institutions, IT service providers, and education networks increased procurement of enterprise notebooks and workstation desktops capable of supporting software development, analytics workloads, and secure remote collaboration. During Sep-2025, India continued advancing production-linked incentive programs and domestic electronics manufacturing initiatives aimed at strengthening local computing hardware ecosystems and reducing import dependence. As per our findings, enterprises increasingly prioritized scalable commercial laptop deployments, localized servicing capabilities, and energy-efficient desktop systems aligned with long-term operational optimization strategies. Demand also strengthened for gaming and creator-focused systems as digital media and esports participation expanded across urban markets.
Industry Player Insights: Indian industry shifts are guided by Lenovo, HP, Dell Technologies, and ASUS etc. Lenovo expanded local AI PC manufacturing capabilities during Jan-2025 by strengthening production alignment with India’s domestic electronics ecosystem and introducing updated AI-enabled commercial notebook systems targeting enterprise productivity and software development workloads. The move improved Lenovo’s competitive positioning within India’s commercial PC replacement cycle. ASUS broadened its gaming and creator computing lineup during Jan-2025 through new ROG and Zenbook AI-powered systems designed for content creators, engineering users, and premium consumer segments. The expansion increased competition in high-performance notebook categories across India.