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Report Type: On-Demand
Report Format: PDF DataSheet
Report ID: TS63 
  Pages: NA  

India Video on Demand Service Market: Industry Analysis, Size, and Forecast, 2019-2031

Report Format: PDF DataSheet |   Pages: NA  

 Publishing Soon  | 

India Video on Demand Service Market Introduction

On-demand media consumption in India is increasing at a rapid pace owing to rise in popularity of digital media among the young population. This shift in consumer preference can be credited to enhancement in Internet connectivity and mobile devices technology, which has enabled viewers to access digital media content on the go. Video and audio content have emerged as the leading online traffic generators and is anticipated to increase their market share with the rising Internet penetration in India.

Market Dynamics

In the past few years, improvement in Internet coverage has raised the 4G penetration in India at a rapid pace. Further, fall in data prices and availability of high-speed Internet services at rural and urban areas has provided a favorable business environment for video on demand service providers. In addition, the upsurge in the adoption of smartphones and tablets among young-generation is anticipated to create new growth opportunities for the video on demand service providers in India. However, the popularity of conventional media services and lack of technology awareness especially in urban and old-age population is anticipated to hamper the growth of video on demand service market in India to some extent.

Market Scope

Video on demand service market scope consists of the different level of segments including market segmentation by device type, genre type, and service type. Based on device type, the India video on demand service market is bifurcated into mobile, OTT & smart TV, and tablet among others. Based on genre type, the video on demand service market includes animation, documentary, TV series, and other segments. Based on service type, the India video on demand service market is bifurcated into transactional video on demand (TVOD), subscription video on demand (SVOD), and other services. Key regions covered in the India video on demand service market are North India, South India, Eastern India, Western India, and Central India.

India Video on Demand Service Market Competitive Landscape

The Huge opportunity presented by on-demand content, especially video and audio in the country has inspired key vendors—offering on-demand services—to expanding their presence in Indian market. Prominent players offering video on demand services in India are aimed at stitching up deals with telecom service providers in India to enhance the customer experience and target existing customers of the telecom networks. Key vendors analyzed in the India video on demand service market include Google Inc., Microsoft Corporation, Vubiquity Inc., Amazon.com Inc., ZTE Corporation, Netflix Inc., Apple Inc., and SeaChange International.

This research report on India video on demand service market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.

*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]