Industry Findings: Cloud storage demand in Japan continues to expand as enterprises modernize digital operations, increase analytics usage, and strengthen long-term data retention. Object and file storage dominate consumption for collaboration platforms, digital services, and archival workloads, while block storage supports enterprise applications and transactional systems. Hybrid deployment remains common as organizations balance public cloud scalability with operational resilience and data governance requirements. A structural catalyst emerged during 2024, when regulatory emphasis on operational continuity and data availability increased expectations for backup reliability and recovery readiness. That focus encouraged enterprises to reassess retention strategies and expand resilient storage architectures. Through 2025, storage consumption has continued to grow steadily as retained data accumulates across regulated and customer-facing systems. Enterprises increasingly adopt subscription structures combining committed capacity with flexible expansion to manage predictable growth.
Industry Player Insights: Japan’s landscape continues to be shaped by both global and domestic cloud providers. During Nov-2024, Amazon Web Services expanded object storage support for analytics and media workloads in Japanese regions. In Jun-2025, the provider enhanced lifecycle management options to support long-term retention. In parallel, NTT Communications continues to support enterprise cloud storage adoption through cloud-based object and file storage services delivered from domestic infrastructure aligned with Japanese regulatory and operational requirements.