Industry Findings: Cloud storage adoption in Kenya continues to increase as enterprises expand digital financial services, e-government platforms, analytics use, and long-term data retention across BFSI, telecom, retail, and public sector programs. Object and file storage support customer platforms, collaboration tools, and archival workloads, while block storage underpins enterprise applications and transactional systems. Hybrid deployment remains common as organizations balance public cloud scalability with connectivity variability, latency control, and governance needs. A structural development occurred during 2024, when enforcement attention around data protection and cybersecurity increased scrutiny on retention practices, backup reliability, and recovery readiness. That shift encouraged enterprises to formalize lifecycle management policies and expand resilient archival capacity. Through 2025, storage consumption has continued to grow steadily as retained operational and regulatory data accumulates faster than compute usage, reinforcing cloud storage as a foundational layer for digital continuity.
Industry Player Insights: Market activity has focused on improving access to scalable and resilient cloud storage services for enterprise workloads. During Oct-2024, Google Cloud expanded object storage support for analytics and digital platforms serving Kenyan enterprises through regional infrastructure. In May-2025, the service enhanced lifecycle management features to improve long-term retention efficiency. Google Cloud continues to support enterprise cloud storage adoption in Kenya through scalable object, file, and block storage services aligned with governance and resilience requirements.