Industry Findings: A surge in e-commerce and near-shoring has reshaped buyer priorities across the region, forcing logistics hubs and integrators to prioritise fleets of AMRs and modular palletising cells that can be deployed quickly across multi-site networks. This regional pivot means serviceability and local spare-parts availability now matter as much as upfront specs; vendors that bundle rapid-deployment financing, remote monitoring and field servicing win against pure-hardware competitors, because operators prize predictable uptime in volatile supply cycles.
Industry Progression: Regional adoption is gaining pace as logistics hubs invest in automation to manage e-commerce growth and labour shortages. A prominent indicator was Mercado Libre’s 2024 expansion of robotics-led fulfilment operations, integrating AMRs and automation cells into DCs across the region to improve throughput. This raises industry expectations for scalable AMR-based fulfilment and puts pressure on vendors to deliver resilient service, parts availability and multi-country rollout capabilities.
Industry Players: Key regional players include Zebra Technologies, Geek+, ABB, Mercado Libre logistics teams and Rapyuta Robotics. E-commerce fulfilment demand is the dominant pull: Latin American marketplaces expanded automated DC footprints and fleet pilots (2023–2024), forcing buyers to evaluate suppliers on multi-country rollout experience, spare-parts logistics and software orchestration rather than isolated robot deliveries.