Industry Findings: Cloud storage demand across Latin America continues to build on the back of expanding digital services, rising enterprise data volumes, and broader adoption of analytics-driven business models. Organizations increasingly depend on object and file storage to support customer-facing platforms, internal collaboration, and long-term data retention, while block storage remains important for enterprise applications and transactional systems. Hybrid deployment remains the dominant operating model as enterprises balance public cloud scalability with connectivity limitations, cost controls, and data governance requirements that vary by country. A structural development took shape during 2024, when enforcement activity around existing data protection and consumer data laws increased attention on retention discipline, backup reliability, and recovery readiness. That shift has pushed enterprises to formalize storage lifecycle policies and expand archival capacity. Through 2025, storage consumption has continued to grow steadily as retained operational and regulatory data accumulates faster than compute usage. Enterprises increasingly view cloud storage as a long-term operational layer rather than a short-term migration tool, favoring subscription structures that blend predictable baseline capacity with controlled expansion.
Industry Player Insights: The regional market reflects a mix of global and local cloud platforms competing on scale, resilience, and compliance alignment. Recent activity has centered on improving regional availability, storage durability, and lifecycle controls to support enterprise retention needs and analytics workloads. Providers active across multiple Latin American markets have focused on strengthening in-region capacity and improving integration with enterprise applications and digital platforms. These moves have reinforced buyer preference for vendors that can deliver consistent storage performance while accommodating diverse regulatory environments and uneven connectivity conditions across the region.