Industry Findings: Rising urban incomes and wider access to online retail are expanding demand for connected televisions beyond major metropolitan areas. During 2024, continued government support for digital infrastructure and strong streaming adoption encouraged households to upgrade to larger 4K televisions with integrated voice control and app ecosystems. Consumers remain price-sensitive, but they are increasingly selecting feature-rich models that offer longer software support. This trend is strengthening both average selling prices and replacement activity across the country.
Industry Player Insights: Few of the vendors operating in the Malaysia industry are Pensonic, Xiaomi, Hisense Group, and Sharp Corporation. Pensonic broadened its smart television lineup in 2024 with additional Google TV models aimed at the domestic mid-market segment. Xiaomi expanded its TV A Pro QLED series across Malaysia during 2024, increasing competition in affordable premium categories. These launches are improving accessibility to connected 4K televisions and intensifying competition across online and offline channels.