Industry Findings: Cloud storage demand across the Middle East and Africa remains shaped by uneven digital maturity, expanding public sector digitization, and rising enterprise data retention needs across BFSI, energy, telecom, and government services. Organizations increasingly use object and file storage to support analytics platforms, citizen-facing applications, and long-term records, while block storage supports enterprise systems and transactional workloads. Hybrid deployment remains the dominant model as enterprises balance public cloud scalability with data residency, latency, and reliability constraints that vary widely by country. A structural development took hold during 2024, when regulators in several MEA markets reinforced enforcement of existing data protection and cybersecurity rules, increasing attention on retention discipline, backup integrity, and recovery readiness. That environment pushed organizations to formalize storage governance and expand archival capacity. Through 2025, storage consumption has continued to grow steadily as retained operational and regulatory data accumulates faster than compute adoption, positioning cloud storage as a long-lived operational layer rather than a short-term migration choice.
Industry Player Insights: Competitive dynamics across MEA have focused on improving regional availability, resilience, and compliance alignment for cloud storage services. During Oct-2024, Amazon Web Services expanded object storage support for analytics and digital workloads serving enterprises across multiple MEA regions. In May-2025, the provider enhanced lifecycle management features to support long-term retention and tiering efficiency. In parallel, Amazon Web Services continues to anchor cloud storage adoption across MEA through scalable object, file, and block storage services delivered via a growing regional footprint.