Industry Findings: Gaming electronics demand across the Middle East and Africa is becoming more concentrated in premium devices as affluent Gulf markets and fast-growing African economies increase spending on gaming laptops, handheld systems, and wireless peripherals. Improved e-commerce access and rising esports engagement are expanding the addressable market for higher-value hardware. A strong structural signal emerged in Jul-2024 when the Esports World Cup in Riyadh drew global attention and strengthened regional consumer interest in competitive gaming equipment. The event elevated awareness of professional-grade displays, controllers, and audio devices and reinforced the region's strategic importance in the global gaming electronics industry.
Industry Player Insights: Prominent companies shaping the region’s competitive tone include Sony Group Corporation, ASUS, Logitech International S.A., and Lenovo Group Limited. ASUS expanded its Republic of Gamers portfolio in Jan-2025 with refreshed gaming laptops, monitors, and accessories targeted at both Gulf and African markets. During Jan-2025, Lenovo introduced new Legion systems that increased competition in premium gaming notebooks and desktops. These launches are accelerating the shift toward higher-performance gaming electronics across the region.