Industry Findings: Across Middle East & Africa, a visible policy and capital cycle is pushing buyers toward partnership-style PaaS sourcing models rather than one-vendor hyperscaler lock-in: governments and large enterprises prefer platform arrangements that combine local operational control, on-shore capacity, and global scale. This geopolitical and commercial vector makes sovereign or partnership-based PaaS offerings — often brokered through local champions — far more attractive for regulated workloads.
Industry Progression: A watershed verified development was Microsoft’s strategic investment in UAE AI company G42 (Apr-2024) and the subsequent joint plans to scale regional AI/data-centre capacity; that commercial tie increased enterprise confidence in locally anchored, Azure-compatible PaaS options across the Gulf and parts of Africa because it couples global cloud capabilities with locally governed infrastructure and talent-development commitments.
Industry Player Insights: Prominent companies shaping the region’s competitive tone include Microsoft Corporation, Amazon Web Services, G42, and Etisalat etc. The Microsoft–G42 tie (Apr-2024) demonstrated how a global cloud player can work through a regional champion to deliver sovereign-aligned PaaS offerings; AWS and regional telcos such as Etisalat and local integrators responded by strengthening in-market packages for managed runtimes, which expanded credible platform choices for MEA enterprises and public buyers.