Mobile Advertising Market Introduction
Mobile advertising has become one of the preferred ways of marketing and has opened opportunity window for participants in the market ecosystem. Further, it has enabled ley players to connect and interact with customers on their mobile devices. Mobile advertising uses mobile communication technology to display the advertising content on portable devices in the form of text, audio-video content, images, and multi-media content. Mobile advertising delivers excellent campaign effectiveness and response levels compared to other advertising media.
Drivers & Restraints
Increase in penetration of mobile devices among end user verticals; rise in time spent on social media platforms and gaming applications; and availability of multiple advertising platforms are anticipated to boost the market growth. In contrast, the rise in mobile fraud incidents; and growing adoption of mobile ad blocker solutions are expected to hinder the mobile advertising market growth over the forecast period.
Prominent players in the market are aimed at investing on mobile optimization; developing responsive advertising content; and introducing rich media content to target maximum number of audiences.
The global mobile advertising market is been segmented into platform, category, format, and industry.
- Art & entertainment
- Style and Fashion
- Hobbies and interests
- Other categories
- Display (Banner, Rich Media, Sponsorships, and Video)
- Native social
- SMS/ MMS/ P2P messaging
- Consumer Products
- Financial Services
- Healthcare and Pharmaceutical
- Media and Entertainment
- Other Industries
Major region targeted in the global mobile advertising market are North America, Western Europe, Eastern Europe, Asia Pacific, and Middle East and Africa (MEA). Among regions, Asia Pacific and North America are the largest regional market in the global mobile advertising market. Further, these regions are expected to remain dominant, in terms of value share throughout the forecast period (2017-2023). In addition, mobile advertising market in Asia Pacific is expected to expand at the highest CAGR over the forecast period, followed by Middle East & Africa, and Latin America.
Mobile Advertising Market Competitive Landscape
The global mobile advertising market ecosystem consists of different market participants such as advertisers, advertising platform providers such as supply-side platforms (SSPs), demand side platforms (DSPs), content aggregators, wireless operators, content publishers. Key players operating in the global mobile advertising market include Chartboost Inc., Facebook Inc., Applovin Corporation, Google Inc., Avazu Inc., Flurry Inc., Matomy Media Group Ltd., Smaato Inc., Inmobi Pte. Ltd., and Millennial Media Inc.
The research study would provide an in-depth assessment of the mobile advertising market and include reliable analysis, insights, facts and industry-validated market estimation and projections, supplemented by appropriate assumptions, methodologies, and approaches. Insights and analysis on various market segments such as by platform, category, format, industry, and region included in this research report scope.
Major Regions/Countries include:
- North America
- Western Europe
- United Kingdom
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific (APAC)
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa (MEA)
- North Africa
- South Africa
- Rest of MEA
This research report on mobile advertising market would be produced using first-hand market information gathered from industry experts and major participants across the value chain, during primary research. It would provide broad view of current market trends, growth factors and competitive analysis.