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The New Zealand cloud object storage market is experiencing a paradigm shift as organizations across public and private sectors aggressively pursue scalable, sovereign, and secure data solutions amid escalating cyber threats and AI-driven workload demands. As per the David Gomes, Manager – ICT, the market is poised to surpass USD 344.7 million by 2033, driven by a confluence of regional data sovereignty policies, rising cyber insurance requirements, and the evolution of AI and analytics infrastructures. This transformation is catalyzed by landmark collaborations like that of Softsource vBridge and Cloudian, which recently launched the Indelible Backup service featuring Object Lock data immutability. This technology ensures that even in the event of a ransomware attack, businesses can recover within hours without risking data tampering—an innovation aligning closely with New Zealand’s rising emphasis on cyber resilience and compliance.
Organizations such as Auckland University of Technology and district councils are already benefiting from this service, particularly in managing large, geospatial AI datasets. The zero ingress/egress fee model and ISO 27001 compliance make it a financially and operationally viable alternative to hyperscale cloud storage. Additionally, Cloudian’s offering has proven advantageous in negotiating cyber insurance, with some users reporting up to 15% discounts on premiums due to enhanced security protocols. This intersection of cloud storage and cyber insurance economics is becoming a critical decision driver among CIOs and IT risk officers.
The market’s momentum is further underscored by Cloudian’s multimillion-dollar deal with Computer Concepts Ltd. (CCL), New Zealand’s largest ICT service provider. This partnership enables over 5 petabytes of storage capacity and introduces 5X performance improvements while reducing total ownership costs by 20%. Notably, this solution is built on HPE’s GreenLake model, reflecting the shift toward hybrid cloud architectures that prioritize performance, cost efficiency, and compliance. CCL’s investment in object storage is strategically aligned with the New Zealand government’s post-COVID digital economy blueprint, which mandates stronger data localization, disaster recovery readiness, and digital innovation.
Another defining feature of the local market is its federated IT and data governance approach, particularly among Māori organizations and culturally sensitive data handlers. Companies like Tohu Media prioritize local cloud solutions to ensure Māori data remains under national jurisdiction—avoiding dependency on global hyperscalers. This dynamic feeds directly into the broader demand for sovereign cloud storage, a key phrase trending among decision-makers concerned with regulatory control, national interest, and cultural data ownership.
Adding further momentum, Cloudian has signed six new partnerships across Australia and New Zealand, responding to heightened demand for immutable backup solutions as businesses struggle with increasing attack surfaces. According to James Wright, Cloudian’s Senior Director for APJ, perimeter-only security models are no longer sufficient. Immutable object storage now serves as the last line of defense—a clean backup copy untouched by cybercriminals. This has proven essential amid rising recovery failure rates, with a Veeam study revealing that organizations recover only 69% of data post-breach, making fast and full recovery capabilities non-negotiable.
Moreover, the rise of AI workloads is reshaping the object storage architecture in New Zealand. Local players like Dragonfly Data Science are adopting multi-cloud strategies, leveraging platforms like AWS and Catalyst Cloud to gain up to 43% in cost savings and 32% in AI processing speed gains. These benchmarks are pivotal for enterprises embracing data-driven decision-making while maintaining data sovereignty and latency control.
International players are also influencing the market landscape. For example, MinIO's AIStor, optimized for AI workloads and compatible with Intel’s Tiber AI Cloud, is reshaping how object storage is applied at exascale levels. Meanwhile, Dell Technologies and Datadobi are introducing AI-tuned object storage enhancements, setting new standards in cyber resilience and data observability.
The rapid proliferation of immutable object storage, AI-ready storage fabrics, and hybrid architectures signifies a critical turning point. The New Zealand cloud object storage market is not just evolving—it is redefining itself as a cornerstone of national cyber strategy, operational agility, and digital sovereignty. Industry executives should view this moment as a strategic window to modernize legacy systems, cut data costs, and future-proof their business models with robust, scalable, and secure object storage solutions.
Authors: David Gomes (Manager – IT)
*Research Methodology: This report is based on DataCube’s proprietary 3-stage forecasting model, combining primary research, secondary data triangulation, and expert validation. [Learn more]
New Zealand Cloud Object Storage Market Scope